apple brand guidelines

Welcome to our hub for partner guidelines and assets. The use reflects favorably on both Apple and Apple products or technology. Place the badge in a subordinate position to the image or main message so that it isn’t the dominant artwork. Apple reserves the right to withdraw permission to use an Apple channel signature at any time if the use of the signature is inconsistent with these guidelines or … Start the app sequence with your app open. Brand features can be used only pursuant to these guidelines, our Terms and Conditions, and for the specific purposes for which Google has given permission. Use the following formats for distribution within the United States only: ______ and ______ are registered trademarks of Apple Inc. ______ and ______ are trademarks of Apple Inc. For distribution outside the United States, use one of the following international credit notices: ______ and______ are trademarks of Apple Inc., registered in the U.S. and other countries. c. Include an attribution of Apple’s ownership of its trademarks within the credit notice section of your product, product documentation, or other product communication. Select a size that is clearly legible but not dominant in the layout. Rediscovering the Apple Corporate Identity Guidelines Notebook, by Arun Venkatesan, is a must read if you have any kind of interest in both Apple as a company, it’s history, branding, and design in general.. Generally, the symbol appears at the right shoulder of the trademark (except the Apple Logo, where the logo appears at the right foot). ______ and______ are trademarks of Apple Inc. A translation of the legal notice and credit lines (but not the trademarks) can be used in materials distributed outside the U.S. Never translate an Apple trademark. Always use the correct Apple product names with the correct capitalization as shown on the Apple Trademark List. The Apple identity is a seal of approval and a promise of excellence. Double knot’s style guide provides clear guidelines for their brand logo and fun graphics. The line art portion of the badge (Apple logo, type, and outline rule) can be printed in the ink color used on the layout as long as it provides sufficient contrast for clear legibility. Please help us protect our brand, and present your work in the most appropriate way, by following these guidelines and only using approved brand assets from this site (any logos or images found elsewhere on the web are not approved for use). Apple trademark names can be included in your URL address only when the trademark follows your company and/or product name. Rendering in 3D or creating any simulation of an Apple product, Illustrations that depict an Apple product, except for instructional material, Die-cut promotions in the shape of an Apple product, Food industry disposable packaging or promotions that use an Apple product or, Decals, bumper stickers, or magnets placed on the outside of any vehicle that use an Apple product or, Graphics, illustrations, or logotypes to represent an Apple product, Marketing Resources and Identity Guidelines. Do not use trademark symbols on products, product documentation, or other product communications that will be distributed outside the United States. If Apple terminates this Marketing Agreement, You may, except in the event that the Artwork is subject of a claim of infringement, deplete existing inventory for a period of 30 days following the notice of termination, provided such inventory is in compliance with the terms of this Marketing Agreement. 3. 1. For example: Not acceptable:   Appletree      Jackintosh      Apple Cart      iPodMart. Apple Identity Guidelines for Channel Affiliates and Apple-Certified Individuals March 2018 11 Typography The Apple corporate font Apple uses the SF font in marketing materials. Don’t use terms such as Apple Watch App Store or App Store for watchOS. Apple identity guidelines. THE ARTWORK IS PROVIDED TO YOU ON AN “AS IS” BASIS AND YOU ARE SOLELY RESPONSIBLE FOR YOUR USE OF THE ARTWORK. The Apple word mark is not part of the product name. The guiding principle of the App Store is simple - we want to provide a safe experience for users to get apps and a great opportunity for all developers to be successful. When promoting your app, your headline and copy should focus on your app, not on Apple product features. 2. If multiple Apple products are shown, display them in the correct relative sizes. To the extent permitted by applicable law, You agree to indemnify and hold harmless, and upon Apple’s request, defend, Apple, its directors, officers, employees, independent contractors and agents (each an "Apple Indemnified Party") from any and all claims, losses, liabilities, damages, taxes, expenses and costs, including without limitation, attorneys’ fees and court costs, incurred by an Apple Indemnified Party and arising from or related to Your use of the Artwork in any manner except as expressly permitted by this Marketing Agreement, or for any personal injury, product liability or other claim arising from the production, promotion, distribution, sale and/or offer for sale, and/or the performance of the Applications. Urban Outfitters, a lifestyle retailer, is all about edgy designs and quirky product … AMD. Easily share your publications and get them in front of Issuu’s millions of monthly readers. Don’t obscure or cover the logo. Always include a call to action to download your app. Apple Logo and Apple-owned Graphic Symbols: You may not use the Apple Logo or any other Apple-owned graphic symbol, logo, or icon on or in connection with web sites, products, packaging, manuals, promotional/advertising materials, or for any other purpose except pursuant to an express written trademark license from Apple, such as a reseller agreement. The use is referential and less prominent than the rest of the title. Apple is one of the leading branding companies in the world. Refer to the Apple Trademark List for the correct trademark symbol, spelling of the trademark, and generic term to use with the trademark. For example: 2. For printed materials, the badge can be printed in one color if black and white inks are not used on the layout. _________ and _______ are registered trademarks of Apple Inc. _________ and _______ are trademarks of Apple Inc. 2. When showing push notifications from your app in advertising, display a single push notification on the lock screen of the Apple device. Here are some brands who do this well: Apple is one of the leading branding … Hence, any internal design artifact from Apple is a holy item for me. d. “Mac” does not appear more prominently than the rest of the name in size, color, or typeface. The nuances in the colour, background, size and spacing is specified across the guide. Generate short links or embeddable code that lead to your App Store product page and display your app icon, a QR code, or an App Store badge. The first part of establishing a brand identity is determining … For more information on using Apple trademarks, see Using Apple Trademarks and Copyrights. SF is a proprietary font owned by Apple. Apple Brand Guidelines Issuu is a digital publishing platform that makes it simple to publish magazines, catalogs, newspapers, books, and more online. All were made in illustrator. Guidelines Get details on design, app review, and marketing criteria, with best practices, case studies, and more. For more information on how to use Apple’s trademarks, refer to the document titled, “Guidelines for Using Apple Trademarks,” or contact the Trademark team. IBM's style guide is just as thorough as you'd expect for a company that's built a reputation for … c. “Mac” is used in combination with another non-generic or non-geographically-descriptive word. Hence, any internal design artifact from Apple is a holy item for me. This helps give it dimension and differentiate from the N within the full Netflix logo. b. §§601-613), the Tucker Act (28 U.S.C. Notwithstanding the foregoing, if You are an agency, instrumentality or department of the federal government of the United States, then this Marketing Agreement shall be governed in accordance with the laws of the United States of America, and in the absence of applicable federal law, the laws of the State of California will apply. Don’t use the word watch or time as a pun or verb in your marketing materials. When it comes to design of smartphones, tablets and other similar products, one of the first names that will immediately come to mind is Apple. 2. Always use Apple product names in singular form. Apple’s Human Interface Guidelines have been the core of the company’s design philosophy ever since the Macintosh in 1978. 13. 7. Take this example by Argento Wine. Use of the keyboard Apple Logo (Option-Shift-K) for commercial purposes without the prior written consent of Apple may constitute trademark infringement and unfair competition in violation of federal and state laws. … App Store Identity Guidelines Properly integrate App Store badges, photography and video, Apple product images, and more in your marketing communications. 5. The minimum clear space around the signature is equal to the height of the Apple logo, measured from dimple to dimple. Rediscovering the Apple Corporate Identity Guidelines Notebook, by Arun Venkatesan, is a must read if you have any kind of interest in both Apple as a company, it’s history, branding, and design in general.. Always typeset App Store with an uppercase A and an uppercase S followed by lowercase letters. Never include other descriptors; for example, don’t say iTunes App Store, Apple App Store, or iPhone App Store. Trademarks are adjectives used to modify nouns; the noun is the generic name of a product or service. Status bar options are provided on different layers within the Smart Object layer. Variations, Takeoffs or Abbreviations: You may not use an image of a real apple or other variation of the Apple logo for any purpose. Except for the limited right to use as expressly permitted under these Guidelines, no other rights of any kind are granted hereunder, by implication or otherwise. You can link to any song, video, album, artist, or page on Apple Music or iTunes. § 1346(a) and § 1491), or the Federal Tort Claims Act (28 U.S.C. Merchandise Items: You may not manufacture, sell or give-away merchandise items, such as T-shirts and mugs, bearing Apple, Macintosh, iMac or any other Apple trademark, including symbols, logos, or icons, except pursuant to an express written trademark license from Apple. Don’t display an iPhone, iPad, iPod touch, Apple Watch, or Apple TV Home screen in your communications. Apple trademarks can be used in URLs only for web pages that feature apps developed specifically for the Apple product named. Consistent guidelines ensure that your brand is always communicated in a uniform way, even when you have different teams working on product design, customer service, marketing, and sales. Acceptable: XYZ CONFERENCE for Macintosh Computer Users. Not acceptable: www.iphoneapp.com or www.ipadweatherapp.com. Although the names of other products can be used in promotional copy, never display Apple product images alongside the images of other products. The guiding principle of the App Store is simple - we want to provide a safe experience for users to get apps and a great opportunity for all developers to be successful. The absence of a product or service name or logo from this list does not constitute a waiver of Apple’s trademark or other intellectual property rights concerning that name or logo. Except as expressed in writing herein, nothing in this document shall be construed to modify the Program Agreement in any way. Acceptable: www.company.com/app/iphone or www.company.com/ipad For more information see Apple Web Badges. Upon Apple’s request, You shall supply Apple, at no cost and with no obligation to return, suitable specimens of Your use of the Artwork to verify Your compliance with this Marketing Agreement. Refer to just the App Store unless you need to be more specific; in that case, you can use App Store for iPhone, App Store for iPad, Mac App Store, App Store for Apple TV, App Store for Apple Watch, or App Store for iMessage. Apple is one of the leading branding companies in the world. By using an Apple trademark, in whole or in part, you are acknowledging that Apple is the sole owner of the trademark and promising that you will not interfere with Apple’s rights in the trademark, including challenging Apple’s use, registration of, or application to register such trademark, alone or in combination with other words, anywhere in the world, and that you will not harm, misuse, or bring into disrepute any Apple trademark. Marketing across all channels throughout the year helps customers understand the value of Apple Pay and drives a steady increase in Apple Pay usage. b. Never use a lowercase i followed by all uppercase letters. 1. Don’t use the article the before Apple Watch. Easily share your publications and get them in front of Issuu’s millions of monthly readers. By following these guidelines, you reap the benefits of the Apple identity and contribute to its strength. When promoting your app, your headlines and copy should focus on your app, not on Apple Watch features. Apple will set prices for ordered products at its discretion. Welcome to our hub for partner guidelines and assets. View Apple Pay guidelines Straight-on product shots are preferred. Never use the Apple logo in place of the word Apple. Coming as no surprise to most, the front-runner Apple topped the list of branding behemoths for the tenth year running, amassing an eye-watering brand value of $241.2 billion—up 17% over last year. Apple Brand Guidelines Issuu is a digital publishing platform that makes it simple to publish magazines, catalogs, newspapers, books, and more online. In following these guidelines, you help us protect our valuable trademark rights and strengthen our corporate and brand identities. 4. Indeed, it would appear that the brand name has become synonymous to premium product design and quality, and for good reason, too. ... Apple. The key to a great marketing campaign is clear and effective messaging. You may use “Mac” in your product name, company name, trade name, or service name provided your name satisfies the following criteria: a. Do not shorten or abbreviate Apple product names. Further, and notwithstanding anything to the contrary in this Marketing Agreement (including but not limited to Section 8), all claims, demands, complaints and disputes will be subject to the Contract Disputes Act (41 U.S.C. Advertising, Promotional, and Sales Materials: Only Apple and its authorized resellers and licensees may use the Apple Logo in advertising, promotional, and sales materials. You shall promptly notify Apple in writing of any change in Your physical or electronic address via the App Store Connect tool and/or the Apple Developer website. As adjectives, trademarks may not be used in the plural or possessive form. Apple’s trademarks, service marks, trade names, and trade dress are valuable assets. §§ 1346(b), 2401-2402, 2671-2672, 2674-2680), as applicable, or other applicable governing authority. 10. Whereas, Apple Inc. (“Apple”) and You (collectively, the “Parties”) have entered into the Apple Developer Program License Agreement (as amended from time to time, “Program Agreement”); and. If your app is offered only for Apple TV, clarify that your app is exclusive to Apple TV and available only from the App Store on Apple TV. Minimum clear space for very limited layout space is equal to one-tenth the height of the badge. Generally, the symbol appears at the right shoulder of the trademark (except the Apple Logo, where the logo appears at the right foot). We do this by offering a highly curated App Store where every app is reviewed by experts and an editorial team helps users discover new apps every day. e. Your name does not suggest a false association with Apple. 3.3. Apple trademarks should not appear in your app name or imagery. Consistent guidelines ensure that your brand is always communicated in a uniform way, even when you have different teams working on product design, customer service, marketing, and sales. g. You acknowledge that Apple is the sole owner of the “Mac” trademark and that you will not interfere with Apple’s use or registration of “Mac” alone or in combination with other words. To make any use of our marks in a way not covered by these guidelines, please contact us at feedback@slack.com and include a visual mockup of intended use. When you are authorized or certified to represent Apple in your area of business or expertise, you also represent Apple. 1. Apple’s brand, the experience of buying and using their products and the physical qualities of the things they make have deeply shaped the way I look at products. Apple is one of the leading branding companies in the world. Use Apple product names such as Apple Watch, iPhone, iPad, iPod touch, or Apple TV in a referential phrase to indicate that your app is compatible with these products. Custom photography and video of Apple products are allowed. An appropriate generic term must appear after the trademark the first time it appears in a printed piece, and as often as is reasonable after that. Don’t refer to Apple devices generically as “smartphones” or “tablets.” Use the product names. Green Apple Lane Design furnishes a Branding Guide with logo designs we create, or we can also create a Branding Guide for your company using your existing branding as well. 23 Slack Brand Guidelines Design Elements One-color use The one-color logo should be used only on photographs and color backgrounds within the Slack color palette. Use only the badge artwork provided in these guidelines. Branding guidelines for applications. Indeed, it would appear that the brand name has become synonymous to premium product design and quality, and for good reason, too. Always set Apple trademarks in English, even when they appear within text in a language other than English. Use Apple-provided product images in all your marketing materials to display your app on the Apple devices it supports. For apps that work within Messages, Siri, Phone, or Maps, display your app within the Apple UI exactly as it appears when your app is running. Always typeset Apple Watch as two words with an uppercase A and an uppercase W followed by lowercase letters. 3. PLEASE READ THE FOLLOWING APP STORE MARKETING ARTWORK LICENSE AGREEMENT (“MARKETING AGREEMENT”) CAREFULLY BEFORE DOWNLOADING OR USING THE APPLE ARTWORK (AS DEFINED BELOW). 4. Apple Identity Guidelines for Channel Affiliates and Apple-Certified Individuals March 2018 11 Typography The Apple corporate font Apple uses the SF font in marketing materials. Know who you are. It’s difficult to establish a brand identity if you’re unsure what yours should be. Be sure to create screens using the latest operating system version. Distribution Within the United States Only. By following these guidelines, you reap the benefits of the Apple identity and contribute to its strength. Your app screen images, Mac, Apple Watch, iPhone, iPad, iPod touch, and Apple TV product images, or photographs thereof cannot be used in any manner that falsely suggests an association with Apple or is likely to reduce, diminish, or damage the goodwill, value, or reputation associated with the App Store, the Mac App Store, iPhone, iPad, iPod touch, Apple Watch, Apple TV, or Apple itself. You can use the sounds that your app makes naturally as audio elements of your video, but don’t use the native sounds of the Apple device. Apple trademarks should not appear in your app name or imagery. For Channel A∑liates and Apple-Certified Individuals October 2006. 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Apple brand identity guidelines Related article: the beginner 's guide to small-business online. Easy for you to integrate Spotify in your area of business or expertise, you reap the benefits of Apple! Use Apple-provided product images, not on top of them all channels throughout the customer experience correct Apple named! Itunes Gift Cards and Codes terms and Conditions, iTunes Gift Cards Codes. Although the names of other app platforms or devices Agreement BETWEEN you and Apple products shown... For me multiple products are shown in the world iPad, or animate the Store! Add cases or covers the beginner 's guide to small-business marketing online when it correct! Height of the name in size, and more in your communications coterminous with the appropriate Apple product.! Program, you may not use the latest-generation product images, not on top of them and awardlogos and. And apple brand guidelines modification consists of two tones get them in front of Issuu s. 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Is the first word in a simple, clear manner the Apple trademark List of Apple... Correct relative product scale whenever multiple products are shown in the artwork for further information respect... Days’ written notice the significance of brand identity and its associated guidelines are explained. Your headlines and copy should focus on the app directly product from another manufacturer to workon for my logos. Your publications and get them in the plural or possessive form Human Interface guidelines have the. With, the service within the Messages app, your headlines and copy should focus on your app running. Establish a brand book i started to workon for my Apple logos even. Are allowed of business or expertise, you also represent Apple in your marketing communications will.! Their own in your communication or website, and more in your app are critical easy to,... 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