adobe digital trends 2020

2020 digital trends, Businesswoman using a Mobile phone with 2020 trends on screen background, digital marketing, business and technology concept with clipping path from above. Foreword Welcome to Adobe’s Digital Trends report, our annual survey of marketing, advertising, ecommerce, creative and technology professionals around the world. It is critical for businesses to plan for the turbulent times ahead, says Heller. Plus, a sneak peek at our Holidays Unwrapped guide with pointers to take you into the New Year. Still, the holistic view of customer journeys that brings together data from different corporate functions will remain very valuable, Heller says, particularly when it comes to understanding new customer segments and how to serve their needs. But then, 2020 actually happened—and brought a global pandemic with it. 1. “There’s a journey to navigate from crisis communications to the new normal, business as usual, whatever that might look like and whenever that might happen.” The journey will be defined by the customer experience, which will now be more important than ever. Following are six digital marketing trends influencing business in 2020, according to Jason Heller, President of Persado, and John Copeland, VP of Marketing and Consumer Insights at Adobe. 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Receive the latest news and special announcements from Event Marketer, © 2020 Access Intelligence, LLC – All Rights Reserved. “Marketing has been a later adopter of agile relative to other parts of the company—product, tech and digital organizations, for example. This global program for Adobe gathers insights from all industries to drive the next key trends in digital. This campaign, Netflix at AsiaPOP Comicon from Jack Morton Worldwide, landed a 2019 Gold PRO Award. “It’s the commercial transformation, the front lines of customer engagement, demand generation, revenue creation and the creation of modern customer equity, that can drive hundreds of millions or even billions in new enterprise value,” he says. Globally, two in five (40%) businesses leading in customer experience (CX) significantly exceeded their 2019 business goals, compared to 13% of businesses not leading in the space, suggests the Adobe Digital Trends 2020 report, created in partnership with Econsultancy. May 13—14, 2020, London. Product Marketing Manager - Checkout - Paypal - San Francisco, CA, Product Marketing Manager - Cloud - Siemens - Boston, MA, Marketing Manager, FLC - Hillrom - Mississauga, Canada, Director of Marketing - Suncoast Aquatic Nature Center Associates, Inc. - Sarasota, FL. 1. 4. Speaking at a recorded session for Adobe’s Digital Summit, available online and on demand since March 31 as a replacement for Adobe’s annual live event, Heller noted that, naturally, they didn’t anticipate that entire industries would be struggling for survival and forced to reinvent themselves. Insurmountable, it ’ s not insurmountable, it ’ s definitely a dynamic that will need to customer-centric. That we all now know true, customer experience including the phase-out cookies... Digital organizations, for example Copeland added that more CMOs are leading these transformations today needs moving may. 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