don't make me think summary

They're self-evident. It should be clear and informative (not vague), convey differentiation and a clear benefit. That means that we don't choose the best option - we choose the first reasonable option. when I'm paying for my purchases on an e-commerce site you don't want me doing anything except finish filling in the forms). The design of a web page or anything that you design should be self-evident and obvious. Why do we do this? Abstract. Avoid technical jargon, clever-but-confusing marketing phrases, or terms that’re specific to your industry/company. In the full Don’t Make Me Think summary (full summary here), we explain how you can do testing in just 1 morning each month, to identify actionable insights to improve your site. It is written to the point, clear and very close to the most basic principles. And when the user enters the site, show a tab selected. They're hard to miss and hard to mistake for anything but navigation. It means that as far as is humanly possible, when I look at a Web page it should be self-evident, obvious, self-explanatory. no thinking required) and obvious (i.e. Everyone "gets" them. Don’t Make Me Think. Fundamentally, your Home page must give a clear, big-picture overview of your site, since the initial impression will affect how the user interprets (or misinterprets) everything else on your site, and people tend to return to your Home page as a “base” to orientate themselves. Well, these are the things that people think about when they arrive at the site that they really shouldn’t have to. Boldface the last item. Steve Krug Don’t make me think A Common Sense Approach to Web Usability Second edition Chapter 1 – Don’t make me think! Don't Make Me Think is a book by Steve Krug about human–computer interaction and web usability. It doesn't matter who you pick to test. What matters is how hard each click is: the amount of thought required and the amount of uncertainty about whether I am making the right choice. Click here for the full summary]. Specifically: • We scan (not read) web pages; • We make reasonable (not optimal) choices; and • We go for guesswork (not the “right” approach). Three principles to that: (i) more important items are larger/bolder/distinctive colour, (ii) things that are related logically are related visually, and (iii) things are "nested" visually to show what's part of what. The basic principle of web design is that the user shouldn't have to think. Steve Krug points out that his first law of usability is: “Don’t make users think”. Don't use JavaScript without a good reason. Since Don’t Make Me Think was first published in 2000, hundreds of thousands of Web designers and developers have relied on usability guru Steve Krug’s guide to help them understand the principles of intuitive navigation and information design.Witty, commonsensical, and eminently practical, it’s one of the best-loved and most recommended books on the subject. Since Dont Make Me Think was first published in 2000, hundreds of thousands of Web designers and developers have relied on usability guru Steve Krugs guide to help them understand the principles of intuitive navigation and information design. Because (i) we're usually in a hurry; (ii) there's not much penalty for guessing wrong; (iii) weighing options may not improve our chances, and (iv) guessing is more fun. Krug’s First Law of Usability Krug’s first law of usability is ‘don’t make me think!’.It means that as far as is humanly possible, a web page should be self-evident, obvious and self-explanatory. the user is sure it’s the right choice). Making pages self-evident is like having good lighting in a store: it just makes everything seem better. Don't Make Me Think. You can hire usability consultants from $5-10k, but it’s also possible to do DIY testing using the tips in this book. So when designing, it’s your job to ensure that ev… Don't Make Me Think! The book “Don’t Make Me Think” was first written in 2000 around the dot-com crash. 2014. The book's premise is that a good software program or web site should let users accomplish their intended tasks as easily and directly as possible. global vs local navigation, site ID, sections & subsections, utilities, search bars, page name, “You are here” indicators), and (iii) how to test the effectiveness of your site navigation. This short book by John Maeda answers that question. Each time a user has to pause (even for a split-second) to think about something, it distracts him from the action you want him to take. In the book and our complete 16-page summary, we elaborate on these ideas and break down what it means in terms of web design, navigation and home page design. Save my name, email, and website in this browser for the next time I comment. To begin, simplify your site. The top five excuses for not spelling out the big picture on the homepage are: After people have seen the explanation they will find it annoying. Digest these powerful tips in minutes with our summary & infographic! Display Breadcrumbs. The book's premise is that a good software program or web site should let users accomplish their intended tasks as easily and directly as possible. 1 likes. As quickly as possible the homepage needs to answer these four questions: Why should I be here - and not somewhere else? Click here for more resources and free tips! ince Don’t Make Me Think was first published nearly five years ago, people have been wonderful about the book. Hiding information that I want (customer support phone number, shipping rates, prices). For more, get yourself a copy of Don’t Make Me Think from your local bookstore or Amazon. Get Don’t Make Me Think, Revisited: A Common Sense Approach to Web Usability, Third Edition now with O’Reilly online learning. And it just makes sense. As a result, web users tend to act like sharks. You only need to test with three or four users. Make your forms work with screen readers (use the HTML 'label' element to associate the fields with their prompts). Get all the latest & greatest posts delivered straight to your inbox, The Top Ten Mistakes Leaders Make [Book Summary], See all 19 posts We don't figure out how things work; we muddle through. Test often, at each phase of web development. ― Steve Krug, Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability. 10 min read. A website is self-evident when users “get” what it’s about and how to use it without having to think. Usability is basically how easy it is too efficiently use a website. Krug wrote these no nonsense guidelines for making good websites so the book is useful to anyone who is involved in the website building process, from managers to developers.. This book equips you and your team with useful principles and tips to prevent and address usability issues on your own. Create a 'skip to main content' link at the beginning of every page. Know what questions I'm likely to have, and answer them. The first three users are very likely to encounter nearly all of the most significant problems. Find out how to design great websites that’re easy to use and navigate! Krug believes that the number of clicks doesn’t matter, so long as each click is mindless (i.e. “Don’t make me think!” is the “first law of usability.”. Book Summary – Don’t Make Me Think: A Common Sense Approach To Web Usability, Click here to download the Don't Make Me Think summary & infographic. Don’t Make Me Think, Revisited (2014) describes the basic principles governing behavior online and explains how you can build a website that delivers a great user experience.Also included is a simple guide to help you test a website at each stage of its development. Witty, commonsensical, and eminently practical, it’s one of the best-loved and most recommended books on the subject. Don't make me think, revisited : a common sense approach to Web usability. So, what are the question marks? A fifth important question the homepage needs to answer is "Where do I start?". Don't Make Me Think A Common Sense Approach To Web Usability, Second Edition, Steve Krug-- Review Don't Make Me Think is a book about web usability. This 2013 edition was updated with newer examples and to additional landscape changes since 2000. In this Don’t Make Me Think summary, we’ll outline some of the key principles behind web/mobile usability and user experience (UX) design. Punishing me for not doing things your way (e.g. (I recommend it highly.) Focus on those questions, rather than on trying to impress, entice, or directing the user to your promotions. This is the overarching rule. Know the main things that people want to do on your site and make them easy. Don't Make Me Think is a book by Steve Krug about human-computer interaction and web usability. If you're not sure whether something is happy talk, here's a sure-fire test:  if you listen very closely while you are reading it, you can actually hear a tiny voice in the back of your head saying, "Blah blah blah blah blah...". Chapter 1: Don't make me think! Because (i) it's not important to us to figure out how things work, and (ii) if we find something that works, we stick to it. Note: “Website” in this article refers generically to both websites and web/mobile apps. Since Don’t Make Me Think was first published in 2000, hundreds of thousands of Web designers and developers have relied on usability guru Steve Krug’s guide to help them understand the principles of intuitive navigation and information design.Witty, commonsensical, and eminently practical, it’s one of the best-loved and most recommended books on the subject. We scan because (i) we are usually in a hurry, (ii) we know we don't need to read everything, and (iii) we're good at it - we've been scanning newspapers all our lives. They suggest physical space - they create the illusion that the active tab physically moves to the front. The only exception is during slow internet speed, in which case the # clicks will make a difference. Every page should have a page name. Try colour-coding your tabs. The Home page is one of the most challenging pages to design because you must fit in so many things, including your site ID and mission, site hierarchy, search functions, teasers/highlights (of key content, features and deals), shortcuts to commonly-used content/features, and registration or login forms. The welcome blurb:  a terse description of the site, displayed prominently. DON'T MAKE ME THINK, by Steve Krug. O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers. The idea was that this book can be read in less than 2 hours and highlight all … It needs to be prominent (it should say, "this is the heading for the entire page"). I, Michael Parker, own this book and took these notes to further my own learning.If you enjoy these notes, please purchase the book!. Make everything on … Why do we do this? Don’t Make Me Think, Revisited (2014) describes the basic principles governing behavior online and explains how you can build a website that delivers a great user experience. Today, it’s hard to imagine any business without a website or internet presence. The basic principle of web design is that the user shouldn't have to think. I get lots of lovely email. Don't make me think: Basically the web user does not want to venture into a site that requires them to figure it out. Use the words "You are here" to make it clear they are breadcrumbs. For the full details, examples and tips, do get a copy of the book, or get a detailed overview with our complete book summary bundle. wrote the first edition of Don’t Make Me Think back in 2000. Click here to download the Don't Make Me Think summary & infographic Click here to order the book online Click here for more resources and free tips! Useful conventions for navigation are: It tests how to make a website easier for the average visitor. [We elaborate on these changes in our full Don’t Make Me Think summary. It teaches UX designers how to deliver great user experiences in a very simple and accessible way. Read summary of Don't Make Me Think, Revisited by Steve Krug. Persistent navigation should include these five elements: Utilities (shopping cart, site map, help etc). The page name needs to be in the right place: framing the content that is unique to this page. The "number of clicks to get anywhere" doesn't matter. One thing is certain: people will leave if they can’t find what they’re looking for. [Note: You can also enjoy this summary through our Subscription Plans] Book Summary Type: Graphic + Text ($9.97) Graphic + Text + Audio ($13.97) Clear: Witty, commonsensical, and eminently practical, it's one of the best-loved and most recommended books on the subject. Provide me with creature comforts, such as printer-friendly pages. Witty, commonsensical, and eminently practical, it's one of the best-loved and most recommended books on the subject. Effective web navigation must help users to (i) find what they’re looking for, and (ii) know where they are on the site plus what options are available to them there. This is a short, easy-to-read book with many useful illustrations, diagrams and examples on the key concepts, tips and insights outlined in this summary. In our complete Don’t Make Me Think summary (click here for details), we share more on (i) how to think about web navigation, and (ii) how to use various components to improve ease of navigation (e.g. 0 Chapter 6. Remove 'happy talk':  introductory text that's supposed to welcome us to the site or site section etc. Get the latest posts delivered right to your inbox, 22 Jun 2020 – Breaking conventions will frustrate the user. Jean-Yves Sireau is founder of Binary.com. In the book / our full summary, we elaborate on why/how to (i) use existing conventions, (ii) use effective visual hierarchies, (iii) format your content for easy scanning, (iv) make every click mindless and obvious, and (v) remove distractions or “noise” on your website. One of the best principles to apply throughout a company is the KISS principle. showed me how to put myself in the position of the person who uses my site. The book’s title gives a very good clue as to its contents; as Steve points out, the first law of usability is that the user shouldn’t have to think about anything when they land on your websitefor the first time. make it self-explanatory, if not self-evident. Usability tests are about watching how people use something (e.g. Download Don’t Make Me Think summary in pdf infographic, text and audio formats, or preview the book summary via our blog. The most important task for the homepage is conveying the big picture. As a rule, people don’t like to puzzle over how to do things. This book gives you insights into how to make a website easy to use. →. Since Don’t Make Me Think was first published in 2000, hundreds of thousands of Web designers and developers have relied on usability guru Steve Krug’s guide to help them understand the principles of intuitive navigation and information design. If people who build a site don’t care enough to make things obvious it can erode confidence in the site and its publishers. Book description. Much of our web use is motivated by the desire to save time. In” ― Steve Krug, Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability. Forlagets beskrivelse Since Don't Make Me Think was first published in 2000, hundreds of thousands of Web designers and developers have relied on usability guru Steve Krug's guide to help them understand the principles of intuitive navigation and information design. They should be used at all stages of development, from prototype-testing to identifying/fixing specific problems. Get this from a library! Home > Book Summary – Don’t Make Me Think: A Common Sense Approach To Web Usability. In the book / complete summary, we elaborate on the 4 key questions to address and how to guide the user on where to start. Remove instructions. Use as much space as necessary for it. Hence, the site visitor should never have to ask himself: Where am I? The major idea is to create designs with which users wouldn’t need to think too much how the interface works — this way it becomes not … Also included is a simple guide to help you test a website at each stage of its development. Testing only three users helps ensure that you will do another round of testing soon. The only exception is the homepage (sometimes it doesn't need the persistent navigation because it isn't like other pages), and certain forms pages (e.g. It means that as far as is humanly possible, when I look at a Web page it should be self-evident, obvious, self-explanatory. Each time a user has to pause (even for a split-second) to think about something, it distracts him from the action you want him to take. No-one reads instructions - at least not until after repeated attempts at "muddling through" have failed. We don't read pages; we scan them. It's a succinct description of the whole site. pg 11: Krug's first law of usability is don't make the user think -- what it … In our complete 16-page summary, we also outline the key considerations and tips for (i) mobile usability, (ii) maintaining goodwill, (iii) accessibility issues and (iv) gaining management support for web usability improvements. Yet what is simplicity? Law #1: Don’t make me think. Category Archives: Don’t Make Me Think, Revisited. Chapter 6: Street signs and Breadcrumbs – Designing Navigation. “A lot of the examples are out of date” was the usual comment. link. by Steven Krug. Basically, something is usable if an average person can figure out how to use it to achieve an outcome without it being more trouble than it’s worth. Street signs and Breadcrumbs (Part II) January 30, 2014 | Hassan Baig. don't make me think 2. how we really use the web 3. billboard design 101 4. why users like mindless choices 5. omit needless words 6. designing navigation 7. designing the homepage 8. the farmer and the cowman should be friends 9. usability testing on 10 cents a day 10. usability as common courtesy 11. web accessibility 3. Display a "You are here" indicator. The goal is to make your website effortless to use, i.e. Remove all unnecessary words to reduce distractions, allow the key content to stand out, and shorten the page to minimize scrolling. Where should I begin? [Steve Krug; Elisabeth Bayle; Aren Straiger; Mark Matcho] -- Hundreds of thousands of Web designers and developers have relied on usability guru Steve Krug's guide to understand the principles of intuitive navigation and information design. These insights are not just relevant for web designers and developers, but also anyone who wants to understand how people behave and how you can make things more usable. highlight my current location in whatever navigation bars, lists or menus appear on the page. Not complaining; just trying to be helpful. Have persistent navigation - a set of navigation elements that appear on every page. This relates to all aspects of the design, from the positioning of the logo and links, to the content and the way that it’s written. “Don’t Make Me Think” describes the key points, examples and insights which are important to know about website usability. Anyone will do. Do get a copy of the book for the full details, get our full summary bundle for an overview of the various ideas and tips, or check out more resources (including scripts, videos and checklists for usability testing at sensible.com. Putting sizzle in my way (long flash intro). The only exception is for news or content-driven articles. Since its release in the year 2000 it has become one of the defining texts in the industry and an invaluable guide to UX professionals around the world. Steve Krug (pronounced "kroog") is best known as the author of Don't Make Me Think: A Common Sense Approach to Web Usability, now in its second edition with over 350,000 copies in print.Ten years later, he finally gathered enough energy to write another one: the usability testing handbook Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems. It should be self-evident. Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability . Since Don't Make Me Think was first published in 2000, hundreds of thousands of Web designers and developers have relied on usability guru Steve Krug's guide to help them understand the principles of intuitive navigation and information design. In our full book summary, we elaborate on these 3 laws with more details and examples. Hence, the site visitor should never have to ask himself: What are the most important things on this page? A chapter-by-chapter summary of the newest edition of Steve Krug’s classic. After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book. Importantly, the name needs to match what I clicked. For example: You are here:   Home > Hobbies > Book Collecting > Welcome. Put them at the top of the site, and use > between levels. The book “Don’t make me think” was written by Steve Krug in order to help people think as experts on usability. Have a tagline (next to the Site ID). Steve Krug breaks this down into 3 laws: This is the overarching rule. Get more tips & details in our full text, infographic and audio summary! Once you understand how the human brain works, you can continue to apply the insights even as technology and landscapes evolve. Since then, technology has changed rapidly, yet the principles in the book remain unchanged. Don’t Make Me Think Revisited by Steve Krug is yet another updated classic available at Scholarly Commons and online as an e-book. We don't make optimal choices, we satisfice c. We don't figure out, how things work, we muddle through2. We don't read pages, we scan them b. If someone can’t find their way around your website, they won’t use it…it’s that simple. Anyone who really needs our site will know what it is. As a rule of thumb, (i) make clickable links/buttons obvious and (ii) use words that are obvious to everyone. your website). Don't make me think. People do not read websites in a sequential, detailed or orderly fashion. make it self-explanatory, if not self-evident. THE LAWS OF, Stay up to date! Asking me for information you don't really need. This is one of my favourite business books of all time. Navigating a website is like looking for something in a huge departmental store, except it’s harder to tell (i) how much of the website is unexplored, (ii) where you are on the site, and (iii) how to return to a specific place in a website. Here’s a quick overview: Generally, usability principles and testing are generally similar for web and mobile, though you must be even more rigorous in mobile content break-down and make things even more self-evident. You should read Don’t Make Me Think by Steve Krug.It’s concise, funny, and practically a picture book for adults. You can’t imagine how nice it is to start your morning with someone you’ve never met telling you that they enjoyed something that you did. We don't make optimal choices; we satisfice. If I click on a link that says "Hot mashed potatoes" then the site should take me to a page named "Hot mashed potatoes". "Don't Make Me Think" by Steve Krug is one of the first books I read when I was getting into digital design. How do we use web pages: a. How do you design your site for quick and easy scanning? Steve Krug of Advanced Common Sense talks about usability, which he defines as when “A person of average (or even below average) ability and experience can figure out how to use the thing to accomplish something without it being more trouble than it’s … Book Summary - Clockwork: Design Your Business to Run Itself, Book Summary - Man’s Search For Meaning (Viktor Frankl), Psychology, Economics, Sociology & General. Unfortunately I didn't yet finish the book summary, and only wrote down the first section - 12 shattered myths. Use web navigation conventions. Overview of chapter 1 in Steve Krug's book on web design, Don't Make Me Think Revisited. Building a great website isn’t just about technology or design; it’s also about understanding human psychology.

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