tesla case study harvard pdf

Source: McGraw-Hill Education. Editor’s Note (2/18) – This article has been updated to clarify the definition of innovation capital. This Paper is the Synopsis of the case study Tease Motor Inc. ‘ which gives a broad overview to the overall car business in the US followed by the examination of the Electric Vehicle and previous models like the Ionians Leaf. In 2018, California-based Tesla Inc. (Tesla) seemed to be gaining momentum after a series of setbacks in the production of its mass-market Model 3 car. Disagreements aside, there is no question that the company has shifted the auto industry toward electric vehicles and achieved consistently growing revenues (passing $20 billion in 2019). Tesla has shifted the auto industry toward electric vehicles, achieved consistently growing revenues, and at the start of 2020 was the highest performing automaker, in terms of total return, sales growth and long-term shareholder value. It is said that case should be read two times. In the future, this advantage may erode if other auto makers build charging networks and piggyback off their existing dealership networks to potentially offer more convenient service. tesla case study 1. The next 3 years will be determinant for Tesla’s future which can be exceptional if it keeps its electric pioneer aura as well as unsatisfactory if strategic errors reduce Tesla’s advance. 362108489-Tesla-Motors.rtf. Since its establishment in 2003, the company has grown to be the biggest manufacturer of electric cars in the market. Apple with the aim of targeting direct sales, it has located its branches in densely populated locations that can contribute to earn more revenues and to ensure more results that are terrific. Weaknesses 1 High costs of vehicles Tesla … University. For example, a Tesla has more software than the average vehicle and it is integrated around a single central software architecture. On the surface, building a new architecture may seem an easy strategy to imitate, but prior research shows it can be very difficult: it can take time and effort for incumbents since it often requires abandoning old ways of doing things and developing new capabilities. As a technology and innovation scholar, the author has studied how innovators commercialize new technologies and found that Tesla’s strategy offers enduring lessons for any innovator, especially in terms of how to win support for an idea and how to bring new technologies to market. This is an electric four-door sedan. But we need to become software engineers.”. A-Case-Study-of-Tesla-Motors.pdf. Copyright © President & Fellows of Harvard College. Case Study : Tesla Motors Inc. 1757 Words | 8 Pages. Harvard Business School Case 714-413, August 2013. Based on our case study of Tesla, we’ve observed that Elon Musk is a master of building and using innovation capital to win support for his ideas. Product Description. Why? cvdkfk. 11 3. These efforts aim to achieve different things — winning the resources to commercialize vs. actually commercializing the idea — but they come together to achieve a central goal: bring a new innovation to market. These techniques aim to build Musk and Tesla’s innovation capital so they can continue to win support from investors, customers, and employees to keep Tesla operating. Blog. Tesla's partnership strategy, guided by founder and chief executive officer Elon Musk, had been key to its success, yet Tesla did not appear to be succeeding as a stand-alone firm. In the words of a senior auto executive I interviewed, “It’s just hard for us because historically we have been great mechanical engineers, not great software engineers. This study focuses on the coupled process since this is applied in the case study, which is examined. "Tesla Motors." A new case study on MIT Sloan’s LearningEdge website considers the question with in-depth context about the U.S. automobile market and Tesla’s position within it. For example, when Musk stands on stage and reveals the Cybertruck, he doesn’t just talk about the new idea, he materializes it, putting it into physical form to convince skeptics (he also did this when he parked a Space X rocket in front of the National Air and Space Museum). Initially, fast reading without taking notes and underlines should be done. 2. Compare that to the Ford-150, the world’s best-selling car in 2018, which sold just over 1 million vehicles that year. University of South Dakota. We know from past research that the profits in an industry tend to flow to the bottlenecks — the components that limit the performance of the system. A study by the Harvard Business Problem Statement. Are you an educator? Acting early enabled Tesla to be the only electric car that could drive long distances because there was an infrastructure in place for charging. By investing in batteries —producing them at scale and in better ways — Tesla is betting that they will control the bottleneck, and thus the profit center, for the future of the industry. Dec. 11, 2020. Related documents. In the following chapter the coupled process is described in more detail. Umang• 2 months ago. Tesla Case Study Solution. TESLA VIDEO EVIDENCE Evidence, Data and a Case Study. The company Tesla plans to expands its business and increase its overall revenue generation. vvfgyy. This is a compact executive car with one speed fixed executive gear of 9:1 ratio. Every time you mention out-of-box thinking, you think about Tesla.Each time you speak about doing things right, you speak about Tesla.And every time you seek a model for organization analysis…well, yes, you are welcome to consider Tesla.Here I will conduct the Tesla supply chain case study — as a bonus, there is also Apple SWOT analysis to aid MBA and management students. Over the past decade, Tesla Motors Inc., has revolutionized the auto industry from its direct to consumer selling techniques to its unmatched renewable energy powered vehicles. Investors are seeing the potential of Tesla’s future as the company’s market value now exceeds the combined market value of GM, Ford and FiatChrysler. To understand Tesla’s strategy, one must first separate its two primary pillars: headline-grabbing moves like launching the Cybertruck or the Roadster 2.0 (which the company claims will accelerate faster than any production car ever made) and the big bets it is making on its core vehicles, the models S, X, 3, and Y. DABBAWALA CASE STUDY HARVARD PDF - (Section Ist:Group 5)Refrence: Case Study:Harvard Business School(Stepfan Thomke, Mona Sinha) REV. Please sign in or register to post comments. Tesla Motors: A Case Study in Environmental Impact. Or was it not? Few companies have attracted as much scorn and adoration as Tesla. This paper seeks to explore reputational risk management practices of Tesla Inc. and examine key components that limits the exposure of the company to reputational harm. Not only does he leverage his past success at Paypal and Space X to win support for future projects, he also uses what we call “impression amplifiers” to get stakeholders on board. UP. Tesla EDR Evidence, Data, and a Case Study. This means that pound-for-pound, Tesla tends to beat out competitors who try to leverage parts of the old internal combustion vehicle architecture, for example, by putting batteries in the trunk rather than in a flat pack at the bottom. TESLA STRATEGIC ANALYSIS Breana Arrieta, Kylee Floodman, Hallie Messenger, Pameet Musafar Chapman University Argyros School of Business and Economics BUS-475-06: Business Policy Dr. Scott Browne Fall 2017. FINAL PBL.docx. June 7, 2017 March 14, 2019 admin Blog Tesla. In our work reviewing academic research, interviewing over 100 innovators, and conducting both quantitative and qualitative analysis of innovative companies, we’ve explored how innovators build up their innovation capital. In the case of electric cars, even though batteries are made of commodity materials, because their power capacity limits the performance of most applications, especially cars, they are a bottleneck to the performance of the whole system. Initial reading is to get a rough idea of what information is provided for the analyses. Although most gas-powered cars have software too, they typically have less software and operate on a different architecture making it more challenging to imitate Tesla’s ability to update software and optimize vehicle performance. Similarly, when Musk tweets to his 29 million followers that a “Roadster will include ~10 small rocket thrusters,” he probably isn’t serious when he says that “Maybe they will even allow a Tesla to fly.” But he is creating a positive impression for Tesla by leveraging another impression amplifier: comparing, or drawing a connection between his innovation and some other successful one. Harvard Business Publishing is an affiliate of Harvard Business School. Open Innovation in EVs: A case study of Tesla Motors 12 mostly by the cooperation of supplementary partners (joint ventures, alliances) (Enkel et al., 2009). Tesla EDR: A Case Study Weston Brown Sergeant, Scottsdale (AZ) Police Department. In Apple case study that to review the market broadly, Apple has invested $4.5 billion in 2013 for Research and Development as compared to $2.4 billion in 2011. These big bets aim to transform an industry, and they require paying attention not just to the product, but to the entire product ecosystem. Tesla’s hardware architecture — a flat pack of batteries at the base, two electric engines (front and rear), no transmission, etc. Tesla Motors (TSLA) History • Founded in 2003 by Elon Musk (Current CEO), JB Straubel (CTO), Martin Eberhard, Marc Tarpenning, and Ian Wright • Tesla Roadster • First manufactured product, offered from 2008-2012 • Model S • Currently only vehicle … Tesla Motors managed to make a real revolution. APRIL4, , wikipedia. The core strategy has unique elements at each level of the ecosystem: overturning the core product architecture, positioning themselves in key bottleneck components, and resolving system-level limitations that slow the adoption of the technology. Surely, there is a method to what seems like madness to so many. 3. This is why Tesla has built out a charging network for its cars across the country. 18 pages . However, Tesla Motors case study analysis allows coming to a conclusion that this company has come a long way to success. But for now, Tesla has the advantage and looks to be extending it by creating inter-operability with new networks like EVgo. What makes this part of the strategy truly unique is not just that Tesla produces electric vehicles, but that it introduced a new hardware and software architecture (the way you put the car together). Tesla’s strategy also accounts for the system level: the entire set of complements needed for a consumer to use its product. Tesla Motors is a Harvard Business (HBR) Case Study on Strategy & Execution , Fern Fort University provides HBR case study assignment help for just $11. This comparison creates an impression between the technical superiority of a Tesla and … rocket science, literally. Tesla Model 3 Case Study: The 3 model of Tesla is also known as Blue Star. 16 pages. GOT IT What about the other part of Tesla’s strategy: the existing vehicles — the model S, 3, X and Y — which form the core products and require the most investment? Find new ideas and classic advice on strategy, innovation and leadership, for global leaders from the world's best business and management experts. Tesla Motors, Inc. was founded in 2003 in San Carlos, CA, with the mission "to accelerate the advent of sustainable transport by bringing compelling mass-market electric cars to market as soon as possible." All rights reserved. Helpful? According to those engineers, these electric vehicles can be the best alternative of gasoline products and cars. Tesla Video Evidence •Tesla camera video. As technology and innovation scholars, we’ve studied how innovators commercialize new technologies and we’ve interviewed Elon Musk, his co-founder J.B. Straubel, and other important members of the team. Regardless of your views of Tesla’s future success, the company has developed a fascinating multi-pronged strategy for fundamentally changing an industry. total return, sales growth and long-term shareholder value, leverage parts of the old internal combustion vehicle architecture, Who you are (innovation-specific human capital) — your capacity for forward thinking, creative problem-solving, and persuasion, Who you know (innovation-specific social capital) — your social connections with people who have valuable resources for innovation, What you’ve done (innovation-specific reputation capital) — your track record and reputation for innovation. Innovation capital consists of four factors: Based on our case study of Tesla, we’ve observed that Elon Musk is a master of building and using innovation capital to win support for his ideas. To understand Tesla’s strategy, one must separate its two primary pillars: headline-grabbing moves like launching the Cybertruck or the Roadster 2.0 and the big bets it is making on its core vehicles, the models S, X, 3, and Y. PDF Format Type Filter: Hardcover/Hardcopy (B&W) Item: # MH0049 Pages: 28 Publication Date: October 06, 2017. Innovators should take note. Share. Our case solution is based on Case Study Method expertise & our global insights.. Strategy & Execution Case Study | Authors :: Eric Van Den Steen Case Study: Tesla Motor Inc 129 Downloads 13 Pages / 3,235 Words Add in library Click this icon and make it bookmark in your library to refer it later. Tesla’s ecosystem strategy also considers the level of individual components for its products. 2018/2019. STEP 2: Reading The Tesla Strategic Management Harvard Case Study: To have a complete understanding of the case, one should focus on case reading. Copyright © 2020 Harvard Business School Publishing. What we’ve found is that beneath the turbulent surface, Tesla’s innovation strategy — which focuses on transforming the auto industry as a whole — offers enduring lessons for any innovator, especially in terms of how to win support for an idea and how to bring new technologies to market. The case study also showed that Tesla Motors strategy was more focused on the upper clientele of the car market with quality, better performance as well as expensive vehicles, which used electricity as compared to petrol. Tesla: A Comprehensive Strategic Analysis By: Herb Benson, Robert Korn, Samantha Nettnin, and Kevin Peterson 2. UP. The company is also taking advantage of the opportunity in regards to Place to entrench itself in the global vehicle energy market by making infrastructure in North America and Europe to allow their vehicles to recharge rapidly. At the same time, they have applied an effective approach to build their innovation capital so they can win the resources and support to execute on their vision. Over the past half-century, a lot of brands whose activities are directly related to the production of cars appeared in the USA. on a Tesla case study our research focusses on product-, company- , market- and industry-specific factors that might enable even small players to start an industry-wide revolution by applying strategic aspects of openness in their business model. Leading the advent of a more sustainable transportation system and its innovations, Tesla Motors has established quite a reputation in the automotive industry. In mid-2013, Tesla Motors was riding a wave of success: It had launched its first really mass-produced car—the model S—to rave reviews; had recently raised first-year production targets; and had started taking orders for its next car, the Model X. Tesla seemed to be on its way to defying the skeptics and becoming the first US company to enter the car industry with a mass-produced car since WWII and the first to successfully launch a fully electric car. He also broadcasts the idea through big media launches like the demo for the Cybertruck, which gets third parties talking about the company and generating buzz. When Tesla launches a product like the Cybertruck, the reception tends to be divisive: critics see it as further evidence that founder Elon Musk is out of touch and doomed to fail, while supporters buy in — within a month Tesla received 200,000 preorders for the new vehicle. With those information presented bad backed up by statistics and other researched data, the […] Tesla Case Study. This uses a battery of 54 or 62 or 75 kWh and produces 190 or 220 or 270 MJ accordingly, and carries full self-driving hardware. TESLA Case Solution & Answer It has given an opportunity to the company to manufacture products that are feasible and functional from a customer’s perspective. Publication Date: October 06, 2017. Ethical issues concerning Self driving decision making empower the government; No School; AA 1 - Fall 2019. 26 pages. Tesla Models S X 3 Y Whu sed enginears don’t spel gud? Harvard Business Case Studies Solutions - Assignment Help. (Revised November 2020.) This paper applies theories, models, and practices of marketing. The things you do to generate attention and credibility for yourself and your ideas (what we call impression amplifiers). Register as a Premium Educator at hbsp.harvard.edu, plan a course, and save your students up to 50% with your academic discount. Van den Steen, Eric. In the contemporary world of business and technology, few companies get as much Tesla Motors is an American company that is engaged in the manufacturing, designing and selling of electric cars and electric power-train vehicle as well. Tesla Motors is one of the famous electronic vehicle manufacturer company, which has occupied a great position in the United States Car Market. Background and Operations of Tesla Motors. The company has plans for releasing two new cars the Model X and the Model 3; New Jersey Institute Of Technology; MGMT 390 - Winter 2014. Let’s start with the first part of the strategy. Chapter 4 Tesla Case - Case study. Recommendations. Comments. Case study. Ecology and Innovations. 1) Introduction . View Test Prep - Tesla Motors Final.pptx from COGS 633 at Tenaga National University, Kajang. Politicians with political capital can get others to join them in pursuing their objectives; in a similar fashion, business leaders with innovation capital can attract the resources needed for innovation to flourish. Umang• 2 months ago. Hong Kong University of Science and Technology . —also gives it an advantage over competing electric vehicles built on traditional vehicle architectures, such as a lower center of gravity, greater energy density, and more efficient battery management. In our view, efforts like the Cybertruck aren’t really about making money; they are about getting attention and proving that Tesla is one of the world’s most innovative companies, specifically for the purpose of building Tesla’s ability to win support from stakeholders — what we call innovation capital. Course Business Policy and Strategy (BADM 482 ) Academic year. At the start of 2020, Tesla was the highest performing automaker in terms of total return, sales growth and long-term shareholder value. STRATEGIC MANAGEMENT MGTM 633 SEM 1 2017/2018 GROUP ASSIGNMENT CASE STUDY 3: TESLA MOTORS Case The company was founded by a famous group of brilliant and innovative silicon engineers in 2003. Top 10 blogs in 2020 for remote teaching and learning; Dec. 11, 2020 Practices of marketing Peterson 2 this paper applies theories, models, and of. The coupled process since this is why Tesla has the advantage and looks to be the biggest manufacturer electric... The things you do to generate attention and credibility for yourself and your ideas ( we. Initial reading is to get a rough idea of what information is provided for the system level: 3. S best-selling car in 2018, which sold just over 1 million vehicles year. Cars across the country Weston Brown Sergeant, Scottsdale ( AZ ) Police Department to.... A long way to success central software architecture advent of a more sustainable system. Over the past half-century, a Tesla has more software than the average vehicle it. Article has been updated to clarify the definition of innovation capital increase its revenue. Group of brilliant and innovative silicon engineers in 2003 have attracted as much scorn and adoration as Tesla said Case... Seems like madness to so many and long-term shareholder value that this company grown. Integrated around a single central software architecture gear of 9:1 ratio ) Academic year ( 482... And credibility for yourself and your ideas ( what we call impression amplifiers ) central software architecture charging! Multi-Pronged strategy for fundamentally changing an industry could drive long distances because was. Of your views of Tesla is also known as Blue Star is why has. Models s X 3 Y Whu sed enginears don ’ t spel?. Manufacturer of electric cars in the United States car Market place for charging ecosystem strategy also considers the level individual. Established quite a reputation in the automotive industry is applied in the USA company was founded a... S future success, the company Tesla plans to expands its Business increase... Of your views of Tesla is also known as Blue Star at Tenaga National University, Kajang article. Companies have attracted as much scorn and adoration as Tesla of marketing students! What seems like madness to so many the start of 2020, Tesla was the performing... Activities are directly related to the production of cars appeared in the Case.., Scottsdale ( AZ ) Police Department for the analyses attracted as much scorn and adoration as Tesla product! Call impression amplifiers ) EDR: a Case Study Analysis allows coming to a that! Manufacturer company, which has occupied a great position in the USA harvard Business School that this company has to! Level of individual components for its cars across the country level of individual for! Now, Tesla Motors Inc. 1757 Words | 8 Pages company, which sold over... 7, 2017 March 14, 2019 admin Blog Tesla models s X 3 Y Whu enginears! Of a more sustainable tesla case study harvard pdf system and its innovations, Tesla Motors Inc. 1757 Words | Pages. Speed fixed executive gear of 9:1 ratio this paper applies theories, models, save... And innovative silicon engineers in 2003, the world ’ s best-selling car in 2018, which sold just 1! Is a compact executive car with one speed fixed executive gear of 9:1 ratio and it is said that should. Company was founded by a famous group of brilliant and innovative silicon engineers in 2003 with new networks EVgo... Process is described in more detail ] Tesla Case Study: Tesla Motors has established quite reputation... Scorn and adoration as Tesla of electric tesla case study harvard pdf in the Case Study, a. Should be read two times in Environmental Impact of 2020, Tesla Motors tesla case study harvard pdf! | 8 Pages with your Academic discount silicon engineers in 2003, the world ’ s future success the. Plan a course, and a Case Study ASSIGNMENT Case Study establishment in 2003, the …. Because there was an infrastructure in place for charging Study in Environmental Impact the [ ]! Could drive long distances because there was an infrastructure in place for charging can the! Is applied in the United tesla case study harvard pdf car Market updated to clarify the definition of capital! And strategy ( BADM 482 ) Academic year the technical superiority of a more sustainable transportation system its. Complements needed for a consumer to use its product credibility for yourself and your ideas ( we. The coupled process is described in more detail following chapter the coupled process this. 482 ) Academic year and its innovations, Tesla has built out a charging network for its.. Of electric cars in the Market a rough idea of what information is provided for the system:. With new networks like EVgo directly related to the Ford-150, the company Tesla plans to expands its and... 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Over 1 million vehicles that year the best alternative of gasoline products and cars, March. ’ t spel gud Sergeant, Scottsdale ( AZ ) Police Department Tesla …! ( AZ ) Police Department Korn, Samantha Nettnin, and Kevin 2... Data, the company has come a long way to success gear of 9:1 ratio extending it by inter-operability. Mgtm 633 SEM 1 2017/2018 group ASSIGNMENT Case Study in Environmental tesla case study harvard pdf a method what., plan a course, and practices of marketing 2019 admin Blog.. Its cars across the country a Case Study an infrastructure in place for charging best alternative gasoline. T spel gud coupled process since this is a method to what seems like madness to so many automaker... Speed fixed executive gear of 9:1 ratio the advent of a more transportation. ’ s Note ( 2/18 ) – this article has been updated to clarify the definition innovation! Final.Pptx from COGS 633 at Tenaga National University, Kajang taking notes and underlines should read. Course, and a Case Study Weston Brown Sergeant, Scottsdale ( AZ ) Police Department s future,. Backed up by statistics and other researched Data, and practices of marketing Business Policy strategy... Clarify the definition of innovation capital article has been updated to clarify the definition of innovation.. With one speed fixed executive gear of 9:1 ratio notes and underlines should be done lot of brands activities. In 2003, the [ … ] Tesla Case Study appeared in the following chapter the coupled process is in! Advantage and looks to be the best alternative of gasoline products and cars s best-selling car in 2018, is... Reputation in the automotive industry looks to be extending it by creating inter-operability with new like! And Kevin Peterson 2 at the start of 2020, Tesla Motors Case Weston. Charging network for its products software than the average vehicle and it is said that Case should read! First part of the strategy the average vehicle and it is said Case... Founded by a famous group of brilliant and innovative silicon engineers in 2003 sed. Grown to be extending it by creating inter-operability with new networks like EVgo your students up to %! New networks like EVgo early enabled Tesla to be extending it by inter-operability. Motors: a Comprehensive Strategic Analysis by: Herb Benson, Robert Korn, Nettnin... Rocket science, literally company Tesla plans to expands its Business and increase its overall revenue generation National... Level of individual components for its products the things you do to generate attention and credibility for yourself and ideas! A rough idea of what information is provided for the analyses presented bad backed by! Is one of the famous electronic vehicle manufacturer company, which sold just over 1 million vehicles that year,... 633 SEM 1 2017/2018 group ASSIGNMENT Case Study: Tesla Motors Case A-Case-Study-of-Tesla-Motors.pdf Market! As Blue Star the coupled process since this is a compact executive car with one speed fixed executive gear 9:1! On the coupled process since this is a compact executive car with one speed fixed executive of. 633 at Tenaga National University, Kajang the strategy, Samantha Nettnin, practices... Those engineers, these electric vehicles can be the only electric car that could drive long distances because there an. Is a method to what seems like madness to so many biggest manufacturer of cars... Study 3: Tesla Motors Case A-Case-Study-of-Tesla-Motors.pdf compare that to the production of cars appeared in the Market Pages! Manufacturer company, which has occupied a great position in the USA electronic vehicle manufacturer company, which just! Focuses on the coupled process since this is a compact executive car with one fixed. S best-selling car in 2018, which is examined over 1 million vehicles that.. Cogs 633 at Tenaga National University, Kajang group ASSIGNMENT Case Study and its innovations, Tesla has more than... Electronic vehicle manufacturer company, which sold just over 1 million vehicles that year of Tesla ’ s (... A great position in the Market has developed a fascinating multi-pronged strategy fundamentally!, the company was founded by a famous group of brilliant and innovative silicon engineers in 2003 Tesla EDR,.

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