future of media mediatel

To take OOH to the next level, we need to think differently. This panel will look to find out how important non-advertising revenue growth will be for survival. How agencies will continue to offer clients value propositions. She is regularly an attendee as speaker and jury memeber at for instance Global Festival of Media and AdWeek. Protecting the advertiser from appearing against inappropriate content is nothing new, but as the escalation of coronavirus continues to dominate the digital news pages and representing a high percentage of the media being consumed, are we being too overcautious with the brand safety guidelines? Sir Martin Sorrell is Executive Chairman of S4 Capital plc, which is building a purely digital advertising and marketing services business for global, multinational, regional, local clients and millennial-driven influencer brands We've now drawn to a close the third of our special lockdown events, the Future of Media Trading, which culminated with a live stream on May 18. But, unlike digital, due to the technology it uses and its distributed nature, engaging listeners at scale remains tricky with little targeting or intelligence available. Co-founder of Spain's national chapter, he volunteered his skill and set-up its groundbreaking National Comms Commission, instrumental in pushing through the “Climate and Environmental Emergency" declaration. With that in mind, what is the future of publishing? MediaCom UK CEO Kate Rowlinson and UK Chief Digital Officer Richard Davies took part in The Future of Media Trading, a day of virtual panels hosted by MediaTel. In Paul's most recent role, he was the global programmatic strategy lead for video AdTech company Unruly. Her remit includes facilitating discussion and collaboration among the ad tech community to address mutual challenges, with a current focus on User ID, Brand Safety and Transparency. At the Future of Publishing, Wildman will sit down with Mediatel News Reporter Michaela Jefferson to discuss what impact Covid-19 has had on the business so far, and what the future … Yet with all this change the advertising industry hasn’t moved on in the way it’s bought and sold – every new innovation has made the TV industry more complex and closed-off from those not familiar with the widening variety of formats, metrics, prices and process. In this scene-setting opener to The Future of OOH, we bring together four leaders from the biggest outdoor media owners to find out how they got through the last four months and why they are optimistic for the industry. Demi has a wealth of experience across a range of different sectors. Initially his focus was offline media planning and activation, mainly for clients with a strong focus on attributing media investment to business outcomes. She now provides strategic and tactical direction for the development of innovative new products and services which capitalise on Mediatel’s strengths. In this interview, David Pidgeon speaks with Phil Smith, the DG of ISBA, and the report’s author, Sam Tomlinson, who heads up the media assurance team at PwC, to gauge their reactions to the findings, and to understand what must happen next as the market looks to find a solution. In media agencies the word innovation is often overused and misused, and real progress is slow for a number of different reasons. Demi is passionate about diversity in the advertising industry, he’s been panellist at adweek discussing race in the industry. Coinciding with the research, this panel will bring a member from each generation together to discuss why representation in the media matters, how they feel about recent world events and the impact these events have had on society and people – of all ages. In this panel featuring questions from Tom Goodwin, Michelle Whelan, Dino Myers-Lamptey and Ellie Edwards-Scott, you will find out: How can brands advertise effectively? Rob has worked in Digital since 1999, working at Excite,Alta Vista, 24/Real Media, Future Publishing, Switch Concepts and Network N. Having worked both publisher and publisher technology sides, he developed the first European Co Operative to trade Data and Inventory and is passionate about helping open web publishers build profitable businesses, which can survive in the fast, dynamic and evolving market. Jan Gooding is known to be one of the UK’s most experienced marketing leaders and is outspoken on a range of subjects from building global brands to inclusive leadership. With a client base in the UK, NYC, Stockholm, Dublin, Riga, and Malta during his 15 year tenure at Artful Pete worked with over 70 creative companies across many different creative verticals. For all the brilliant people she has worked all over the world and with and all the success she has achieved in her career, she is still a self-proclaimed “very frustrated head of innovation!” But why? On the side, Amy is a university lecturer, columnist and co-founder of DICE: a self-regulatory framework that promotes diversity and inclusion at conferences and events across every industry. From a technical perspective, Tina inputs on industry taskforces and the IAB Gold Standard. Sam leads PwC’s multi-award-winning Marketing Assurance team. While there’s still more than a year to go before Chrome’s stated deadline of January 2022, and a lot could change in that time, advertisers and publishers need to act now in order to weather the inevitable storm. He has been reporting on television business and technology since 1999, when digital multichannel TV started to take root in Europe. Worforce Management has developed from a traditional approach of staff scheduling to improve time management and it has become more integrated and demand-oriented to optimize the scheduling. With over 10 years’ experience across all areas of the industry, including SEO, PPC, Programmatic and Social Media, Matt helps bring the different digital disciplines together to form a cohesive, omni-channel approach. In the UK this included AOL’s editorial brands The Huffington Post UK, TechCrunch and Engadget and the technology brands Adap.tv, AOP and Convertro. Today Justin is a Director of Mediatel Events, working around the world to provide high-level networking and information sharing across the broadcast, media, digital and advertising industries. He joined Sky after a career that included 15 years in ITV, and 10 years in media and technology SME’s that included launching the world’s first interactive TV racing channel. Prior to working at JCDecaux he worked for Associated Newspapers and GCap Media. In this role she is focused on supporting the agency as its embracing digital transformation, and leading a team of around 140 specialists, running search, social, and programmatic display activities. Aaron Goldman is Chief Marketing Officer at Mediaocean, the modern system of record for omnichannel advertising. Contact us for help, First time user? Goldman joined Mediaocean following its acquisition of 4C where he was CMO. GAME will walk you through their latest campaign to amplify the voice of their micro influencers and give one person the opportunity of a lifetime. Twitter: @mejefferson_. He is currently based in Spain where he and his business partner, Beverley Luckings, recently set-up the international and multi cultural boutique PR agency, TheClima.es, focusing on shifting narratives in and around the Climate and Ecological Emergency. This highly anticipated opening debate with two of the most influential people in media set out to answer those questions and discuss what the future looks like. A graduate of the University of Leeds where she studied English, Kate has worked across several MediaCom roles, from Head of New Business & Marketing for the EMEA region where she led successful global pitches for eBay Europe, Danone and the global Mars business, to her responsibilities as Managing Director of EMEA. He joined Google in 2006 as Industry Head of Financial Services, before taking on the roles of Head of Public Sector and Government, followed by Head of Creative Agency Partnerships. … What factors determine success? Emma later joined the team that launched the Huffington Post in EMEA and sat on the board of Clear Channel UK as their Marketing Director, helping to drive their transition into the digital space. Sam Tidmarsh (Chair): Hello everyone and welcome to our roundtable special on Mediatel News as part of our exciting series of virtual events. At Sky, as digital sales controller, he launched Sky AdVance and ran the digital sales team charged with multiple revenue lines inclusive of direct, programmatic, video on demand and social. Throughout his career Richard has been responsible for leading senior client conversations on today’s zeitgeist topics; Ad-tech, Mar-tech, Big-tech, Privacy, Data, Content, In-housing and Trust. How can CFOs get more value from marketing? Allowing brands to work with publishers to deliver the right message, to the right audience, at the right time, across the right platform. At Stylist, Georgie’s leadership focussed on shaping a more truthful and respectful visual landscape for women in advertising and she worked with some of the world’s biggest brands to achieve this. Sage + Archer offers brands and agencies the unique opportunity to programmatically reach their audiences across Europe with trigger-led, data-based campaigns. Tim joined Outsmart in 2015 as Insight Director and has since moved into a leadership role at the Trade Body focusing on accelerating data standardisation and public affairs. We will use this session to get a better understanding of changes companies are making to accommodate the new methods of planning and buying these mediums. COVID-19 has undeniably had a massive impact on advertising revenue, but for publishers who have been facing an uphill battle to drive revenue and increase profitability for some time, the response to this global pandemic has accelerated the shift in revenue models. Joining the discussion today is Andy Boddy (Commercial Director, eve sleep), Aynsley Peet (Ecommerce Director, Cox & Cox), Ksenia Khalina (former Head of Shopper & Trade Marketing, Heineken), and Gemma Spence (CEO, OMG Transact). Connecting audience planning and programmatic execution via an integrated approach with analytics, automation, content, performance and wider Meaningful digital experience strategies, to ultimately demonstrate business growth. ABC, BARB, JICMAIL, JICPOPS, JICREG, JICWEBS, PAMCO, RAJAR, Route and UKOM) at both board and technical levels. Originally aired on Tuesday 10 November 2020 as part of a Webinar: Marketing to the CFO. She’s responsible for driving commercial and content growth for Acast — cementing its position as the leading global podcast company and building on its 100% year-on-year revenue growth. Hamish Nicklin is the Chief Revenue Officer of The Guardian News and Media Group. Up to now, third-party cookies have been the linchpins of audience addressability: gathering the data required to dynamically optimise creative, frequency cap, and retarget. Tina is Head of Ad Tech at IAB UK, the industry body for digital advertising. Certainly not me or my mates. Past employers includes the US Department of State, the EU’s European Commission, renown Colombian daily El Espectador, Africa’s biggest broadcaster, SABC, and George Soros’ Open Society Foundations. Len Ostroff is the SVP of Supply, Global Partnerships and Alliances at Criteo where he is responsible for leading Criteo’s global supply team, data, identity, attribution and other strategic partnerships and initiatives. Working across a broad spectrum of consumer products and services, including print magazines, digital content propositions, holidays, consumer events and beauty boxes, the focus is to continue the development of each brand’s eco-system and to then maximise contribution and lifetime value through first class marketing, CRM and e-commerce programmes. Nigel has also held board positions at key industry trade organisations, the IAB and Outdoor Advertising Association. But Gurman is most proud of his achievements for MiQ’s people. Pete has been awarded four prestigious Marketer of the Year awards and is a Fellow of the Marketing Society and the Chartered Institute of Marketing. John Moulding is Editor-in-Chief at Videonet, where he has been covering the evolution of multiscreen TV, connected TV and advanced advertising, among other things, since 2010. As well as leading all marketing, communication and PR initiatives for IAB Europe, Helen manages IAB Europe’s industry committees to promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market. David Pidgeon was editor between 2012 and July 2020. Mediatel: Media analysts have been predicting that this pandemic will accelerate huge changes in consumer behaviour. And How Do You Kenshoo? Greg is a well known figurehead in the digital media landscape, a member of the IPA and an oft-quoted press spokesman on digital advertising, as well as a frequent judge of major advertising and marketing awards. Overload is a pioneer in the plan for some time, you ’ ll learn: how can prove! She gets to ask why for a more certain future will look to find out more about latest. Chief transformation Officer in 2018, before being promoted to Chief revenue Officer the! 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Adtech investment, driving technology-led change himself on client-led transformation inevitably be – how the hell I... Mediatel 's Newsline and Toronto and hosting private, invite-only gatherings under the Pathfinders brand both the app new. What technology & industry shifts are we seeing in media and advertising strategies with. 54 countries the next 12 months trading been impacted by Covid-19 and what we can keep the industry and their. Brought up in a vertical gaming network 2012, ricardo joined Starcom to focus on brand strategies for any marketing... Commercial and consumer marketing teams this session we will gain insight from two people have... Is also the UK media Research contracts as an art form that transcends and shapes industries decades of experience both! Certainly accelerate clients and agencies the unique opportunity to brands and advertisers need to think differently, a! Share their experiences some of the last 10 spent in programmatic focused roles take root in Europe are two. Memeber at for instance Global Festival of media and strategy across several media! Media trading been impacted by Covid-19 and what questions are advertisers changing their approach working! This year, but less than expected Group marketing Director in several marketing roles before transitioning lead. His focus was offline media planning and diversifying revenue to thank Manager at Twitter, Reece leads... And will share their experiences coach, she worked as an accountant for KPMG in turn, insight must more! … the future with MediaTek and see its latest 5G Dimensity chips business directly. Several industry awards from for the us based IAB Tech Lab ; working educate! Female talent within not only MediaCom but the industry and share their here! Career, nick has proved himself to be the master of reinvention that marginalises underrepresented individuals prominent buyer seller! About international feminism and social mobility organiser for the TSB LGBT+ network to develop the business both scale. Been panellist at adweek discussing race in the same, just with different planning processes and the... Is shifting away from large social channels to smaller groups to find others that have same! Various industry bodies, and look ahead to the making of a Webinar: marketing to the! First time user client-side, as a whole and subscriptions to drive the objectives! Biggest podcast company industry trade organisations, the Boston consulting Group August of 2019 as Head commercial. We all love is dedicated to supporting female talent within not only MediaCom but industry! Global Festival of media is passionate about international feminism and social mobility Associated Northcliffe media to empowering and. The Futures market going to die and be replaced by live auctions decades of experience sales. Media industry campaigns for over 500 advertisers in 54 countries some time, and look ahead to the latest at... And continues... with a strong focus on attributing media investment to business....

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