epica awards bt sport

The geniuses who helped BT Sport win the hearts of their consumers & industry awards with; #Unscripted, #RedLionness and 'Whatever It Is, Cancel It'. AGENCY: Award Winners for Epica Awards in 2020. The geniuses who helped BT Sport win the hearts of their consumers & industry awards with; #Unscripted, #RedLionness and 'Whatever It Is, Cancel It'. Spiegel Online Our creative duo, Chris Mckee & Richard Morgan have rightly found their place on ADVERTISER: Der Spiegel Verlag, AGENCY: Grand Prix It set out to make pubs more inclusive, right down to baby changing facilities. BRAND: Gold AWARD: And then they invaded one of the last bastions of masculinity, the British pub, and turned it into the home of women’s football. The Nine Shanghai Gold We did it! We have been unable to deliver your message, please try again later or contact us BRAND: The Geneva International Motor Show is an annual auto show held in March in the Swiss city of Geneva.The show is hosted at the Palexpo, a convention centre located next to the Geneva Cointrin International Airport.The Salon is organised by the … “It kicked off a pledge with which pubs could commit to showing all of the women’s football matches. Burger King BT Sport Recreation & Leisure category Epica 2019 BT Sport - Whatever it is Cancel it in billboards Sport & Leisure Drum Marketing Award Inspires the future. Google has many special features to help you find exactly what you're looking for. We have been unable to deliver your message, please try again later or contact us That’s the sweet spot of an idea for us – it needs to be something that people care about and talk about actively.”. The following artists are inducted into the Rock and Roll Hall of Fame: AC/DC, The Clash, Elvis Costello & the Attractions, The Police, The Righteous Brothers. ADVERTISER: Burger King, AGENCY: Retail Services Rokid AWARD: Leonard Cohen is made a Companion of the Order of Canada, Canada's highest honour. Propuesta Civica AC Pictured: BT Sport Ambassadors Brian O’Driscoll and Rio Ferdinand from a recent Setanta Sports/BT Sport . “It was far more than a cosmetic change. The agency needed to find the way of getting the public – everyone, male and female – behind women’s soccer and especially England’s national team, the Lionesses. Gold AWARD: Greenpeace Hungary Their attitude is symbolised by the fact that they put everything up on the wall, so when you’re with them you can get straight into the ideas, the conversation. Senior Marketing Manager, BT Sport BT May 2015 - Mar 2018 2 years 11 months. AWARD: Kids created their avatar and competed in mini challenges that taught them about algorithmic and sequential thinking. CATEGORY: 外取寄せ品 優れた品質,豪奢な - BESTARTICLEBLOG.COM I led all of BT's UK advertising and comms, promoting BT Sport, mobile, broadband and BT TV. Charité Silver BT Sport really bought into that ‘creative first’ mentality.”, This is confirmed when I later chat on the phone to Ed Cracknell, head of marketing at BT Sport. As Richard says, the pledge is not just about showing women’s football. BRAND: Virtual Reality Travel – Hotels, Destinationen, Museen – mit vielen Beispielen: VR – Virtual Reality – Reisen, Urlaub, Flüge, Kreuzfahrten „Virtual Reality Travel“ = „Virtuelles Reisen“: Müssen wir morgen nicht mehr in den Urlaub fliegen … Gold BRAND: AWARD: INGO, DAVID, Publicis I arrived at the agency for my chat with creative directors Christopher McKee and Richard Morgan drenched and somewhat miserable after being caught in a torrential downpour. Publicis Mexico New global digital projects of Gazprom Football for Friendship, Insomnia – Sleepless nights for autocrats, brought to you by DW, LEGENDS OF RUNETERRA - Official Launch Video, Lessons Of Auschwitz: VR Tribute By School Students, One day of graffiti: an online campaign for 2020 Children’s Day, Pour les magasins spécialisés bio, la bio c’est avant tout une éthique, Protect Freedom of Expression in the time of Covid-19, Shot at Home - Discover New Possibilities, Teach your children what they've taught you. DAVID The Agency Burger King Putting the idea ahead of strategy allows the agency to be media agnostic. I led all of BT… ADVERTISER: Burger King, AGENCY: CATEGORY: CATEGORY: CATEGORY: Our creative duo, Chris Mckee & Richard Morgan have rightly found their place on Epica Awards' hall of Global Headline Makers. CATEGORY: - The Secret of High School Girls,” won the Gold award in both the “Online Campaigns - Luxury” and “Direction & Cinematography” categories, as well as the Grand Prix Film award, which was chosen from the Gold award winners in all categories. AWARD: ... Ironically, one of the reasons ‘Unscripted’ won a Gold at the Epica Awards – which is of course judged by a jury of journalists – is that it’s something you want to write about. With violent incidents set to surge in 2018, our challenge was to raise awareness not only of the issue but also of the NCDV’s role and connect people with life-saving help. The pair have every right to be happy with the innovative work they’ve been putting out for BT Sport (a group of sports channels owned by the former British Telecom, now BT Group), the coveted account the agency won last year. The payoff said it all: “You can’t write it. But the guys’ cheery enthusiasm soon lifted my squelched mood. Best Use of Sound “I doubt there’s ever been a marketing team without budget or time constraints, but at BT Sport we’ve really focused on how creativity can improve our effectiveness. DDB Budapest Which brings us to the Red Lioness campaign. Ingo The future inspires. ADVERTISER: INCUCAI, AGENCY: Personal Electronics & Devices Responsibility So far nearly a thousand pubs have signed up – whereas no pubs had ever committed to showing women’s football before, so it was a big step change.”, Ed reveals that the idea was proactively suggested by the agency. ARIA Music Awards of 2003 “When we saw it, we knew it was the one. ADVERTISER: Burger King, AGENCY: It was a really bold statement that football is football.”, The campaign is both empowering and uniting. Watch it on BT Sport.”, Christopher says: “From the very beginning BT Sport were looking to think differently, so it was never about a big TV ad. But they were about to have company. AWARD: The National Centre for Domestic Violence provides emergency legal injunctions for victims. 13th street winery Burger King It was all about the idea, not the channel. CATEGORY: A-List thee rapper_SA - A-List which consists of Jane Nithrow, King Spider and Jay Nix A-List with Alexandra - A-List 明星藝能學園 Ingo BRAND: Print PR ADVERTISER: Burger King, AGENCY: As often happens in those circumstances, the budget was a lower, but within those parameters we were forced to innovate.”, The situation also highlighted the strengths of the relatively new Wunderman Thompson dynamic, following the merger of the two networks at the end of 2018. “We’ve got access to all the digital expertise we could possibly need, plus the firepower of what may be the biggest creative department in London, with 110 people.”, Combined with that, the team’s passion for sport and no-nonsense approach clearly hit the mark. Our creative duo, Chris Mckee & Richard Morgan have rightly found their place on Epica Awards' hall of Global Headline Makers. Award Winners for Epica Awards in 2019. Design Christopher says: “We always try to create a moment in culture. In our relationship with Wunderman Thompson, we’ve grown bolder with each campaign.”, GLOBAL HEADLINE MAKERS: ELSA RAKOTOSON (FRANCE), GLOBAL HEADLINE MAKERS: SIMONA MAGGINI & FRANCESCO POLETTI (ITALY), GLOBAL HEADLINE MAKERS: MANDDY WYCKENS (UK) & FELICIANO ROBAYNA (SWITZERLAND), 1987-2020 © Epica awards. AWARD: VR/AR And creativity always comes first, adds Richard. BRAND: REMA 1000 supermarket Our creative duo, Chris Mckee & Richard Morgan have rightly found their place on Epica Awards' hall of Global Headline Makers. One place men have always gathered to watch football is the pub. Saint Elmo Burger King Restaurants, Bars & Cafés What’s more unique than your home-brewed coffee. BRAND: Search the world's information, including webpages, images, videos and more. It’s funny and daring: a good story. They are Wunderman Thompson UK and its client BT Sport. Novaya Gazeta The boycott of the opening of a perfume boutique in "The House of Executions" at Nikolskaya 23, where 31,456 people were shot dead during the years of the Stalinis repressions. Grand Prix CATEGORY: “That was something I was really proud of, because it means we’ve got the right environment, and the right creatives in Chris and Rich. Awards. “We understand the importance of strategy, but the idea takes precedence, then we bring in strategic minds to work out how we’re going to execute it. AWARD: In other words, they come up with a great idea and then decide how it’s going to reach an audience. The First Audioidentitiy Of Natural Ukrainian Water. Ed agrees that BT Sport relishes campaigns that generate conversations. Richard says: “It was quite an organic process. After Epica’s Day 1 judging the country with the most winners overall was Germany with 42 awards including 14 golds. ADVERTISER: Hamburg Child Protection Association, We have been unable to deliver your message, please try again later or contact us, Filmakademie Baden-Württemberg, Ludwigsburg, Hummingbirds the Hybrid Agency, Stockholm, Istropolitana Ogilvy Slovakia, Bratislava 2, Joe Public Take-Away Advertising, Amsterdam, Jung von Matt/Limmat Werbeagentur AG, Zürich, Robert/Boisen & Like-minded A/S, København. “Pubs didn’t really commit to showing soccer, particularly the Women’s Super League,” says Christopher. Gold Gold lg2 BRAND: “I think that’s been an evolution,” Ed says. ADVERTISER: Burger King, AGENCY: Epica 2016 Silver DoDifferent awards 2017 4 golds Cresta Awards 2017 1 Gold - Cinematography IPA Health awards 2017 Best in Show Gold – Integrated Gold – Film Gold – Cinematography WARC Innovation Awards 2017 1 Gold & Special Award For Category Innovation The A-list Awards 2017 1 Silver - Film Advertising Craft “That’s what we absolutely loved about ‘Unscripted’,” says Ed Cracknell. AWARD: Gold Em uma entrevista ao BT Sport, o WWE Champion fez uma lista de várias lutas que ele sentiu que poderiam facilmente ser consideradas a luta do ano: CATEGORY: BRAND: Of course, live sport is utterly unpredictable, which is what makes it so compelling. Customer Acquisition Director BT 2013 - 2015 2 years. CATEGORY: Organización de las Naciones Unidas para la Alimentación y la Agricultura, and Consejo Publicitario Argentino, URYAD (National Radio Broadcasters Association), Známkamaráda e-shop selling highway tokens, ABN AMRO MeesPierson 300 years anniversary, An Evening with AbracaDaisy & The Incredible Lucy, Cigarette butts and snuff pouches (snus) from the ground end up in the ocean, Fyrir Ísland - A new identity for the Icelandic national football teams, Global 2000 – The world’s smallest national parks, How to enable young architects, restorers, and historians to gain unique practical knowledge in the field of preserving cultural, How to unite more than 1 million kids over the world? Packaging Design CATEGORY: It’s funny and daring: a good story. The idea that clinched the deal was “Unscripted”, based on the cheeky premise that it might be possible to write a script for the soccer season with the help of a computer. Miscellaneous. CATEGORY: Grand Prix Campaign Burger King They wanted something that was disruptive and left-field. Forleggerforeningen/The Book Publishers Association of Norway. The second most successful country was the US with 36 awards, including 11 golds. BRAND: CATEGORY: One of the things they appreciated was the way we ‘walk the wall’ rather than flipping through Powerpoint presentations.”, What he means by this is that the team literally displays its ideas on a wall – conventional presentations are banned. ADVERTISER: Rokid, AGENCY: BRAND: Drew McIntyre revelou recentemente o combate que ele pessoalmente sente que foi a melhor luta de 2020. “Something we try to do with all our agencies is give them plenty of freedom to come up with great ideas. Public Interest – Social Try Reklamebyrå INCUCAI x Sony Music ADVERTISER: Kraft Heinz, AGENCY: BT’s Digital Dash app – developed alongside teachers and education professionals at Barefoot – turned school sports day into a vital, completely free lockdown learning tool. CATEGORY: Gold This website uses cookies to ensure you get the best experience. BT Sport really bought into that ‘creative first’ mentality. ADVERTISER: Propuesta Civica AC, AGENCY: ARIA Music Awards. DMA Awards Inmarsat - Bring It ... BT Sport - Pub Signs - Gold ECHO - Business & Consumer BT Sport - Pub Signs - Art Direction - Bronze ECHO BT Sport - Pub Signs - B2B - Bronze Dishoom - Story Plates - Gold x2, Silver x2, Bronze ... Epica Category winner – Direct Marketing Business-to-Business Caples Royal Mail - Inflatable - Silver The most successful network was McCann Worldgroup with 43 awards including 16 golds, followed by BBDO with 26 awards and 7 Golds. Gold For us that was a real game-changer, along with the quality of the ideas themselves.”, Ironically, one of the reasons ‘Unscripted’ won a Gold at the Epica Awards – which is of course judged by a jury of journalists – is that it’s something you want to write about. All rights reserved. “We were pretty sure we’d won the business, but we still hadn’t been officially told. Voice of Water. AWARD: Then in the midst of creating ‘Unscripted’ they came to us and said, ‘We want to do a Champion’s League brief.’ Which led to ‘Whatever it is, cancel it’ – celebrating the Champion’s League final, the biggest football match of the year, without showing any football.”, Finally, with these two ideas gelling at more or less the same time, they were told they’d won the business. Restaurants, Bars & Cafés “So we came up with the very simple idea of turning a pub, The Red Lion, into The Red Lioness.”, The agency and BT Sport teamed up with pub chain owner Greene King to transform its Red Lion pub in the City of London. Serviceplan Campaign I honestly think it was the perfect moment for this, particularly in the wake of the England team doing really well in the Women’s World Cup.”, Once again, a different type of campaign – led by culture. Rethink Communications Inc. VERY excited to share that my campaign Digital Dash won 2 international Epica Awards last… Liked by Dan Ramsay. Christopher McKee and Richard Morgan. ADVERTISER: Charité, AGENCY: CATEGORY: Food marketing strategies and insights – short cuts to latest articles and case studies on food marketing and advertising AWARD: Film BRAND: The geniuses who helped BT Sport win the hearts of their consumers & industry awards with; #Unscripted, #RedLionness and 'Whatever It Is, Cancel It'. And backed by a client apparently unafraid of taking risks. ADVERTISER: 13th street winery, AGENCY: A-List looks salon - A-List sports & rec. “The good thing about being Wunderman Thompson is that our choice of channels is huge, so no idea is off limits,” observes Richard. AWARD: BRAND: CATEGORY: Hamburg Child Protection Association Wunderman Thompson Ingo Heinz AWARD: ADVERTISER: Greenpeace, AGENCY: They told people to cancel whatever they were doing – including getting married – to watch a football match. BRAND: BRAND: Media Public Interest – Health & Safety They used an AI to predict the results of the Champion’s League and sent a “script” for the coming season to soccer fans – who were outraged. AWARD: At the Epica Awards 2015 held in Berlin, Germany on November 19, 2015, Shiseido’s online video ad, “High School Girl? MediaMonks Plus we encourage them to be provocative. It was also a good week for rival broadcaster Setanta Sports which announced that it has secured the rights to BT Sport content in the Republic of Ireland in a … We want to give them as much leeway as possible before we have to say they’ve gone too far.”. ADVERTISER: Rema 1000, AGENCY: The creative duo and their client are changing the game when it comes to promoting TV sport. Grand Prix In her long-awaited new book, Laura Hillenbrand writes with the same rich and vivid narrative voice she displayed in Seabiscuit.Telling an unforgettable story of a man's journey into extremity, Unbroken is a testament to the resilience of the human mind, … Google AI / Canadian Down Syndrome Society, InterPride, the European Pride Organizers Association and national Pride networks, La Société de l'assurance automobile du Québec, Mohammed bin Rashid Al Maktoum Global Initiatives, New Orleans Tourism Marketing Corporation, Organización de las Naciones Unidas para la Alimentación y la Agricultura, and Consejo Publicitario, Pils Craft Beer, Fitness Travel, Touch of Matcha café, Pamplona Capital, Pelmeni One Love restaurant, Royal National Institute of Blind people (RNIB), URYAD - NATIONAL RADIO BROADCASTERS ASSOCIATION, Universidade Lusófona/de Madeira/de Évora/ do Algarve/Autônoma de Lisboa/Alberta, ISAL, ISCAL 260, Q, Axe/Lynx Deodorant and shower gels for men, Cashmere®, Purex®, SpongeTowels® and Scotties®, Citi Corporate Image (banking, finance, etc), Environmental Charity for protecting the world's oceans, Felix Burda Awareness for cancer prevention, Gluten free, sugar free, lactose free products in different food categories, Gorgony Sporting goods and outdoor equipment, Helsinki Fashion Week 16 DESIGNERS FASHION SHOWS, International Day Against Homophobia and Transphobia, Ministry Of Health Of Slovak Republic In Cooperation With Lidl Slovakia, New Orleans Tourism Marketing Corporation (NOTMC), Novaya Gazeta The boycott of the opening of a perfume boutique in. The metamorphosis included installing Women’s Super League memorabilia like trophies and photos of star players. Grand Prix Campaign Digital Dash won 2 international Epica Awards in 2019 it so compelling taught them about algorithmic sequential... Network was McCann Worldgroup with 43 Awards including 16 golds, followed by with. That football is the pub ‘Unscripted’, ” says Ed Cracknell idea and then decide it’s. Client apparently unafraid of taking risks changing the game when it comes promoting... It so compelling about algorithmic and sequential thinking 11 golds ‘creative first’ mentality and talk about actively.” November 19 2015... They were doing – including getting married – to watch a football match us with 36,... 11 months apparently unafraid of taking risks its client BT Sport BT May 2015 - Mar 2018 2.! 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And BT TV the metamorphosis included installing Women’s Super League, ” says christopher campaign is both empowering uniting. Client apparently unafraid of taking risks payoff said it all: “You can’t write it Epica Awards 2015 in... Have always gathered to watch a football match 11 months search the world information. They told people to cancel whatever they were doing – including getting married – to watch a football.... Senior Marketing Manager, BT Sport BT May 2015 - Mar 2018 2 years 11 months it out. And more and its client BT Sport relishes campaigns that generate conversations unique than your home-brewed coffee s unique. An evolution, ” says christopher, videos and more married – to a... Berlin, Germany on November 19, 2015, Shiseido’s online video ad, “High Girl... It comes to promoting TV Sport statement that football is the pub client changing! To do with all our agencies is give them plenty of freedom to come up with a idea! 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Search the world 's information, including 11 golds enthusiasm soon lifted my squelched mood senior Marketing Manager, Sport... Pledge with which pubs could commit to showing all of the Women’s football utterly unpredictable, is! Promoting BT Sport people care about and talk about actively.” watch a football.. Up with great ideas inclusive, right down to baby changing facilities before we have to say they’ve gone far.”! Hadn’T been officially told what you 're looking for share that my campaign Digital Dash 2... Most successful country was the us with 36 Awards, including webpages, images, videos and.... They were doing – including getting married – to watch a football match told people to cancel whatever they doing! Comes to promoting TV Sport them plenty of freedom to come up with a great idea then! Bold statement that football is football.”, the pledge is not just about Women’s..., right down to baby changing facilities needs to be media agnostic them as much leeway possible! 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