Changing Exchange Rates also pose a threat to Nike as it deals internationally, i.e., it buys and sells in different currencies. July 24, 2020. This sports kit was released by Nike and Apple Inc. and enables runners to log and monitor their runs via iTunes and the Nike+ website. Nike Inc 's Annual Sales by Country and Region in May 31. You can view samples of our professional work here. This is not an example of the work produced by our Essay Writing Service. Currently Nike is focusing more on Generation Y market and women. Prezi Video + Unsplash: Access over two million images to tell your story through video Research and Development has always been Nike’s strong point as can be seen from its ever evolving and innovative product range. $39 per month* Nike now is focusing on targeting more on women and Generation Y. On the basis of age, Nike targets a variety of age groups from young adolescent to middle-aged adults. Nike is targeting further geographic expansion and farther marketing penetration in all regions. We're here to answer any questions you have about our services. This is the reason why Nike strives to be different from its competitors. Nike segments its markets on the basis of age, gender, geographic locations, psychographic, benefits sought, and usage. The support accorded to Nike by the US government, particularly in the general macroeconomic stability, low-interest rates, stable currency conditions and the international competitiveness of the tax system, form the foundation critical to Nike’s growth. "Nike's Revenue Worldwide from 2017 to 2020, by Region (in Million U.S. Are you interested in testing our corporate solutions? While Nike occasionally focuses on Although owners may deny that Nike is a fashion brand but many people think otherwise. Looking for a flexible role? Dollars). Behavioristic Variable Targeting based on this attribute is the genius of Nike. Nike continually strives to innovate and develop its products. Free delivery and returns on every order with Nike Membership This was based on growth expectations across its portfolio, which includes NIKE Brand, Cole Haan, Converse, Hurley, Jordan Brand, NIKE Golf, and Umbro. Since Nike outsources its manufacturing to other countries, it doesn’t have any capital tied up in machinery, equipment or factories. They now want fashion-oriented products for leisure activity instead of sports activities. Nike's market penetration and geographic expansion strategy are predicated upon building consumer-based brand equity (CBBE) and utilizing specific tactics to diffuse it across unreached demographic and psychographic sets. Since expenses are low, Nike is able to enjoy profits. (billed annually). The company also expects to generate over $12 billion of cumulative free cash flow from operations through 2015. Nike Market segmentation is a crucial step to addressing a market need. Why your go-to-market strategy should be industry focused; Dec. 1, 2020. Geographic Geographic is simple, yet powerful segmentation basis. Quick Analysis with our professional Research Service: Content Marketing & Information Design for your projects: Fiscal years end on May 31 of the respective year. Investor Contact: Media Contact: Andy Muir Mark Rhodes (503)473-3143 (503)532-8877 NIKE, INC. REPORTS FISCAL 2021 FIRST QUARTER RESULTS BEAVERTON, Ore., Sept. 22, 2020 — NIKE, Inc. (NYSE:NKE) today reported fiscal 2021 financial results for its first quarter ended August 31, 2020. Please create an employee account to be able to mark statistics as favorites. Nike segments market based on world and country region, city and popularity density in different way. From simple essay plans, through to full dissertations, you can guarantee we have a service perfectly matched to your needs. The history of NIKE is a true American success story. for their shoe. All work is written to order. Started as a small re-seller of an obscure Japanese running shoe (which later became Asics) line in a small shop in Santa Monica, NIKE has grown exponentially over the years into one of the world's most recognizable (and profitable) brands. One of the opportunities for Nike is its ability to penetrate a new market. Table of Contents NIKE, INC. Nike in North America Most of Nike’s (NKE) incremental revenue was recorded in its North America market, Nike’s largest geographical segment. Until 2009 Nike’s geographical markets consisted of United States, Asia-Pacific, Americas and an area comprising of Europe, Middle East and Africa. Nike’s geographic market consists of major markets throughout the globe. Do you have a 2:1 degree or higher? Chart. The market segments that Nike can mainly differentiate are high, medium and low end customers with varying income levels. Also Nike has started aggressive marketing towards women by creating Nike Goddess stored and introducing women’s yoga shoes in an attempt to appeal health conscious women. This may leave it susceptible if the market share for footwear erodes. Nike is a global brand with strong brand recognition. Since Nike outsources its manufacturing to other manufacturers, it doesn’t have any capital tied up in machinery or equipment, which results in fewer expenses. There are also an increasing number of women consumers in the market due to changing lifestyle and trends. Renée Catherine Bartlett is on Facebook. Please log in to access our additional functions, *Duration: 12 months, billed annually, single license, The ideal entry-level account for individual users. Registered Data Controller No: Z1821391. Nike also operates a ‘futures’ option wherein the retailer can order up to 6 months in advance. Its famous logo ‘SWOOSH’ can be recognized instantly by anyone. On May 5th, 2010 Nike revealed its Global Growth Strategy to achieve sustainable, long-term growth across its global portfolio of brands and businesses. This is why Steve Prefontaine and Nike were a tremendous tandem in the early years of Nike's existence. People today are more brand conscious where they prefer to buy products which have brand value associated with them. Following this plan Nike then decided to develop its market share in North America, Western Europe, Eastern/Central Europe, Greater China, Japan and Emerging Markets. Nike's geographic market includes major market segments throughout the globe. This gives Nike an advantage over its competitors as its name and logo is recognized globally. Hence, this poses a threat to Nike. Until 2009 Nike’s geographical markets consisted of United States, Asia-Pacific, Americas and an area comprising of Europe, Middle East and Africa. This means that companies are trying to cut down costs from every perspective. Company Registration No: 4964706. Nike uses psychographic segmentation variables to make its offerings more attractive to the target customers. Preferences of young consumers are changing. Due to the diversified product range, Nike is unable to focus on one main product. New, Everything you need to know about the industry development, Find studies from all around the internet. In, Nike. Nike … Nike employees engineered a creative way to keep it out of landfills and convert it into more outsoles, called REGRIND, and are available to public. Nike does not have any control over the political and legal environment in that country. BEAVERTON, Ore. (March 20, 2009) – NIKE, Inc. (NYSE:NKE) announced its plan today to reorganize its Nike Brand into a new model consisting of six geographies with reduced management layers and an increased focus on core category business areas, driving … A few years ago, a marketing campaign for the state of Texas used as its tag line the phrase, “Texas: It’s Like a Whole Different Country.” While the tongue-in-cheek point of the statement was the diverse nature of this state and its imposing breadth and scope, it also has an interesting second definition. Nike has integrated technology to develop its products fast. “With our acquisition of Umbro, NIKE has extended its position as the biggest football Company in the world,” Parker said. This message is clear in Nike’s tagline ‘Just Do It’ or ‘If you have a body, you are an athlete’ which is shown in many advertisements of Nike. Due to this cost and profit margins are not stable over long periods. Then you can access your favorite statistics via the star in the header. No single distribution outlet outside of Nike’s retail outlets accounted for more than 10% of their overall revenues, proving the level of demographic diversification this brand has. Product development is in its own an opportunity for Nike. Any opinions, findings, conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of UKEssays.com. Nike's revenue worldwide from 2017 to 2020, by region (in million U.S. dollars) [Graph]. Europe, Asia, North and Latin America are the main markets in which Nike sells its products, which makes it a truly global organisation. If you need assistance with writing your essay, our professional essay writing service is here to help! Along with footwear the company also markets sports apparel and accessories, along with sports inspired apparel and athletic bags. Then you will be able to mark statistics as favourites and use personal statistics alerts. ", Nike, Nike's revenue worldwide from 2017 to 2020, by region (in million U.S. dollars) Statista, https://www.statista.com/statistics/241692/nikes-sales-by-region-since-2007/ (last visited December 19, 2020), Nike's revenue worldwide from 2017 to 2020, by region, Retail sales of the global apparel and footwear market 2017-2030, Size of the global sports market in 2018 and 2023, by product category, Sports market share worldwide in 2018, by country, Global sales of the top performance apparel, accessories, and footwear companies 2019, Global sales growth forecast of top athletic wear companies 2020, Global market shares of the leading apparel brands in 2017, Global gross profit of Nike from 2014 to 2020, Domestic sales share of Nike worldwide from 2016 to 2020, Global revenue of Nike from 2016 to 2020, by sales channel, Global revenue share of Nike in 2020, by product type, Global revenue of Nike from 2016 to 2020, by product category, Nike's revenue worldwide 2017-2020, by region, Nike's North American revenue 2009-2020, by segment, Nike's revenue in EMEA 2016-2020, by segment, Nike's revenue in Greater China 2009-2020, by segment, Nike's revenue in Asia Pacific & Latin America from 2016 to 2020, by segment, Number of Nike's retail stores in the U.S. 2009-2020, Number of Nike's non-U.S. retail stores 2009-2020, Nike's marketing expenses worldwide from 2014 to 2020, The adidas Group's net sales worldwide from 2000 to 2019, Global share of adidas retail sales in 2019, by region, Share of adidas' net sales worldwide in 2019, by product type, Share of Puma's sales worldwide in 2019, by region, Share of Puma's consolidated sales worldwide in 2019, by product category, Under Armour's net revenue worldwide 2008-2019, Under Armour's net sales share worldwide in 2019, by region, Nike's quarterly revenue worldwide from 2017 to 2020, Gross profit margin percentage of Nike worldwide from 2014 to 2020, Nike's revenue in Western Europe 2009-2017, by segment, Nike's revenue in Central and Eastern Europe 2009-2017, by segment, Nike's revenue in Japan 2009-2017, by segment, Nike's DTC revenue share worldwide 2011-2015, Global revenue of Nike from 2017 to 2020, by customer segment, Nike's revenue in emerging markets 2009-2017, by segment, Nike's carbon footprint of products 2015-2019, Media perception of Nike in the Netherlands 2020, by characteristic, Impact of Kaepernick campaign on U.S. consumers' purchase decision of Nike products, Market share of the global leading brand apparel companies 2016, Net sales share of Urban Outfitters worldwide in 2020, by product category, Global net sales share of Levi Strauss in 2019, by brand, Retail sales of the global jacket and coats market 2012-2021, Merchandise revenue share of Cabela's worldwide 2013-2016, by product category, Nike's revenue worldwide from 2017 to 2020, by region (in million U.S. dollars), Find your information in our database containing over 20,000 reports, Tools and Tutorials explained in our Media Centre, operated more than 1,000 retail stores worldwide in 2020. 2015, Central & Eastern Europe, Greater China, Japan, North America, Other, Total, Western Europe Sales - CSIMarket Both goals extend NIKE Inc.’s long term financial model of high single-digit revenue growth, mid-teens earnings per share growth and expanding returns on capital. Nike infested their market with bright colors, new styles, and technology information pertaining to their products. Reflective Sportswear Market: Geographic Landscape By geography, North America is going to have a lucrative growth during the forecast period. It also offers products to many different people who have different tastes, interests and needs. This means that a company derives 80 percent of its sales from 20 percent of its consumers who always purchase the product of that particular company or brand. To export a reference to this article please select a referencing stye below: If you are the original writer of this essay and no longer wish to have your work published on UKEssays.com then please: Our academic writing and marking services can help you! Our academic experts are ready and waiting to assist with any writing project you may have. Nike is trying to maintain these customers who are brand loyal towards Nike by constantly bringing about product innovation. Nike is aware of the conditions that affect the workforce, communities, products, supply chains and people, from rising fuel prices, population growth, climate change and reduction in the availability of natural resources. CBBE is built exclusively through recall, relevance, and esteem (Keller 1993). Nike delivers innovative products, experiences and services to inspire athletes. Other brands of Nike Inc. also continue to increase their contribution to the company’s overall growth strategy. Update, Insights into the world's most important technology markets, Advertising & Media Outlook The company Nike was founded in 1964 by Bill Bowerman and Phil Knight who had located their headquarters near Beaverton, Oregon. Nike Inc 's Annual Sales by Country and Region in May 31. Nike delivered 24% currency-neutral revenue growth in Greater China, led by NIKE Direct, with digital commerce up over 60%. The Sports Footwear Market will grow by $ 10.23 bn during 2020-2024 This company is one of the major suppliers for the world’s sports shoes and one of the major manufacturers of sports equipment. Nike's market penetration and geographic expansion strategy are predicated upon building consumer-based brand equity (CBBE) and utilizing specific tactics to diffuse it across unreached demographic and psychographic sets. However in March 2009, Nike announced its plan to reorganize its global business in order to bring goods closer to the markets and in turn consumers as well as to reduce management overlap. Contents:Letter to Our Shareholders, page 1• Operations Review, pages 2-3 • Financial Highlights, page 4 • 2001 Annual Report on Form 10-K, Insert • Corporate Information, inside back cover therightfocus Stage Stores, Inc. (Nasdaq: STGS) is a Houston, Texas-based regional specialty Nike Inc. specializes in footwear, apparel, equipment and accessory products for men, women and children. (Kotler et al 2010, p277) After evaluating different segments, Adidas adopts market coverage strategy which is differentiated marketing. This may lead to bad publicity of the company as a whole and may affect the sales as people nowadays want companies that are socially reliable. Market targeting Market targeting is evaluating different market segments, a company must look at three factors: segment size and growth, segment structural attractiveness, and company objectives and resources. 2015, Central & Eastern Europe, Greater China, Japan, North America, Other, Total, Western Europe Sales - CSIMarket Most of Nike’s (NKE) incremental revenue was recorded in its North America market, Nike’s largest geographical segment. Nike has around 48,000 retail outlets of which around 18,000 are in the U.S. alone. Nike, Inc. is a sportswear and equipment supplier based in the United States that was founded in January 1964. Although Nike has a large product portfolio, its income is still profoundly dependent on its share of footwear market. NIKE apparel and accessories are designed to complement our athletic footwear products, feature the same trademarks and are sold through the same marketing and distribution channels. In these geographies Nike’s marketing efforts are largely focused on urban areas with high market densities. facts. This in turn will affect the growth of Nike. Directly accessible data for 170 industries from 50 countries By 1984 Nike had supplanted Adidas as the number one selling running shoe company in America. Disclaimer: This work has been submitted by a university student. This caused bad publicity which resulted in decline in sales as people and society demand more socially responsible firm. North American sales for Nike are still 2.5x greater than the next closest market, which is Western Europe. The rise and fall of governments’ results in change in policies relating to tariff on import and export, foreign direct investment, etc. Low Manufacturing Cost – Most of Nike’s footwear is manufactured in foreign countries. The company offers footwear for football, basketball, soccer, baseball, tennis, golf, walking, sport-inspired casual shoes, kids’ shoes and other athletic and recreational purposes. Also the amount of time and resources in maintaining each of its product line is very high. Nike shoes produce solid waste. Free resources to assist you with your university studies! Nike always adopts latest technology for its product manufacturing and development. "Nike's revenue worldwide from 2017 to 2020, by region (in million U.S. This results in divided attention on each product line. This political unrest in the production countries may affect Nike. Nike promotes products that ooze with style, attitude and self-confidence. Another strength of Nike is its extensive distribution lines. It also is targeted towards customers who are interested in athletics. Browse and purchase history, social media postings and data related to demographic, psychographic and geographic makeup all fuel … NIKE, Inc. is engaged in the design, development, marketing and selling of athletic footwear, apparel, equipment, accessories and services. According to Mark Parker, Nike Inc. President and CEO, Nike has competitive advantages in its portfolio with innovative, compelling products that are distinct and relevant to consumers. Nike is unique in the fact that they have a very general targeted demographic segment. Though disciplined operating management, the company still continues to target long range mid teen earnings per share growth. The message that Nike spreads to every customer segment is simple. Part 2 - How Was Nike’s 4Q15 and 2014 Sales Performance in North America? The introduction of Nike+iPod sports kit in the year 2008. Blog. The US policies have fortunately enables NIKE to grow and market its products. Along with these Nike also offers performance equipments which include bags, socks, sport balls, eyewear, electronic devices, bats, gloves, golf clubs, and other equipments designed for sports activities under the brand name NIKE. Greater China revenues grew 19.4% year-over-year to $1.4 billion in 1H15. Join Facebook to connect with Renée Catherine Bartlett and others you may know. High level of competition with Adidas and Reebok is also a threat to Nike as these companies have almost the same product range and target markets. This feature is limited to our corporate solutions. Please contact us to get started with full access to dossiers, forecasts, studies and international data. Due to Nike’s huge brand awareness, its competitors have to put in more effort to sell their products and also new entrants in the industry should have huge amount of capital to invest in advertising to create brand awareness and to become a significant if not a major player. However, this is no problem for Nike as it is the number one sports brand in the world. While using geographic segmentation, the company might launch different products for that particular market or might also use different marketing strategy to attract the said geography. Nike derived ~44% of its … “Hurley continues to outperform everyone in its market; Cole Haan has tremendous opportunity for growth; and Converse, nearly a $1 billion business, has developed strategies to double its revenue by 2015.”- (Mark Parker, President and CEO of Nike Inc.). Its famous ‘SWOOSH’ is instantly recognizable. No plagiarism, guaranteed! On the basis of usage, Nike is trying to maintain the constancy of purchases being made. 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