digital disruption at the grocery store

Companies should ensure their digital presences bolster their brands and engage millennials. Digital consumer. 116 0 obj <>/Filter/FlateDecode/ID[<999FD2FA994A4D11A256832BB8FE83D9><403ED6E80B7B164189BD41061B579172>]/Index[92 38]/Info 91 0 R/Length 110/Prev 275318/Root 93 0 R/Size 130/Type/XRef/W[1 2 1]>>stream Any strong talent strategy begins with retaining and training existing talent, of course, as well as uncovering latent talent already in the business. The grocery market is supply driven, and consumers don’t yet know what they want. Please try again later. Stop by and see what we can offer you and your family today! Pardon the Disruption: Design thinking and the supermarket of the future ... and most are making significant investments in their stores and digital assets. 129 0 obj <>stream If you would like information about this content we will be happy to work with you. It can be impossible to cover the costs without adequate demand within the serviceable radius. The digital grocery platforms (eGrocery) have been disrupting the enormous grocery opportunity in India over the past 5-6 years. Indeed, the offerings themselves are now shaping customer expectations about each element of the experience, including the type and speed of service—which will evolve as quickly as the offers do. Recently, Walmart announced free one-day delivery. Martin Joerss, Florian Neuhaus, and Jürgen Schröder, “. Customers have embraced new technology and new ways to shop. Martin Joerss, Florian Neuhaus, and Jürgen Schröder, “How customer demands are reshaping last-mile delivery,” October 2016. Powerful trends, including new competitive pressures, technological advances, and evolving consumer attitudes and behaviors, will disrupt the grocery business from coast to coast in the next few years. Analysis derived using inputs from multiple public sources, including Food Marketing Institute, Forrester, and Nielsen. Everyone knows that Amazon and other online retailers have changed the retail landscape forever and caused a digital disruption in the space. Automation is also coming to last-mile delivery. COVER STORY: A new wave of digital disruption — and international competition — looms for supermarkets After almost two decades dabbling in ecommerce, buying groceries online is now a $1 billion business for both Coles and Woolworths. DIGITAL DISRUPTION in CPG & Retail - Kindle edition by Shopper Technology Institute. Kroger Disrupts the Disruptors By Jackson Lewis on Jan. 08, 2019 CINCINNATI -- Kroger and Microsoft are teaming up and taking on Amazon. Picking automation is already well under way. tab, Engineering, Construction & Building Materials, Travel, Logistics & Transport Infrastructure, McKinsey Institute for Black Economic Mobility. Search inventory or check stock at your Brea Store in Brea, CA. Unleash their potential. Recognizing the challenges, some major grocers are using their stores as fulfillment centers, getting more value from existing assets rather than making new investments (Exhibit 2). They will give customers the sense of discovery, exploration, and inspiration they seek from any grocer, whether in a physical or virtual environment. Analysis derived using inputs from multiple public sources, including Food Marketing Institute, Forrester, and Nielsen. Walmart earnings call, November 2019. These technologies are also hindered by a need for the recipient to be home at the scheduled time of delivery. A leading-edge research firm focused on digital transformation. Please email us at: McKinsey Insights - Get our latest thinking on your iPhone, iPad, or Android device. We believe the winners in e-grocery will be those that deliver a great and consistent customer experience the fastest. 1 10. It used branding along with … Reinvent your business. Almost all are looking for new ways to partner with consumer-packaged-goods companies to engage more deeply with customers. Supermarket News, 2019, supermarketnews.com. 4. Digital grocery sales will double over the next two years, breaching $50B by 2021 before accelerating further to $150B+ by 2025, at which point they will account for 14% of overall sales. While online sales accounted for anywhere from 3 to 4 percent of the US grocery market in 2019, Our mission is to help leaders in multiple sectors develop a deeper understanding of the global economy. In response, many traditional grocers are rapidly expanding their online operations (Exhibit 1). If grocers want to meet the demands of their customers, they have to adapt. The grocery industry is ripe for disruption. Understanding them could help grocers of all sizes chart a course to profitable growth in the new, much more competitive environment. Digital Disruption for Grocery Delivery and Buy Online Pick Up In Store. We believe that is a major issue, since digital talent may be the single most important determinant of a company’s likelihood to succeed in the grocery market in the next few years. Amazon’s acquisition of Whole Foods Market in 2017 gave the e-commerce giant new credibility in fresh grocery and allowed the expansion of immediate Amazon Fresh service to new markets. %%EOF 2 Kroger has expanded its pickup locations for online orders to 1,900 locations and offers delivery of online-ordered groceries from 2,300 locations. our use of cookies, and Institute of Grocery Distribution says online grocery sales in 2018 were approximately $23.9 billion. Consumer expectations are higher than they were even a year ago, but they are still being set. We are also starting to see significant innovations in the omnichannel grocery-customer experience in several Asian markets (such as China and Japan). Kroger has retrofitted just about every shelf in two stores in Monroe, Ohio, and Redmond, Wash., with Microsoft’s smart shelves. ,&��8۸���9vL���;�A�O�A�Q� �g�t��=�v�� ���� 0_�20��9@��� �0��g7�M�t,�g����U�ĺ,��P>H��Q+�� � �^� 4 However, we are already beginning to see leaders in service quality, with Walmart’s grocery pickup resulting in 63 percent customer satisfaction, a considerable amount higher than the industry average of 56 percent. In the Netherlands, for example, Picnic provides customers with fixed delivery slots, backed by their milkman model and demonstrated to be able to reach up to 14 deliveries per hour. Powerful trends, including new competitive pressures, technological advances, and evolving consumer attitudes and behaviors, will disrupt the grocery business from coast to coast in the next few years. Factors such as ease of navigation and consistency matter to millennials. Some believe this means offering the most seamless click-and-collect experience, while others believe this means offering the fastest delivery. Practical resources to help leaders navigate to the next normal: guides, tools, checklists, interviews and more. Retailers in the grocery space all know that innovation is the name of the game to win in today’s increasingly digital-first environment. 5. The number of grocers who offer Click & Collect and Third-Party Delivery will grow 150% between 2019 and 2021. 5 Amid Grocery Retail Disruption, H-E-B Grows Digital Services by JJ Velasquez July 16, 2018 January 31, 2020. Use features like bookmarks, note taking and highlighting while reading DIGITAL DISRUPTION in CPG & Retail. But, Grocery has long been a low margin/high volume business, and a hugely labor-intensive business, so as others have pointed out a digital pricing mechanism could be huge, particularly in a small footprint store where perhaps carried items rotate more frequently. Some larger and more traditional grocers may resist transformative innovation in the shopping experience as they maintain their focus on the preferences and demands of their current core customer base. After Amazon acquired Whole Foods Market, for example, it announced that it would fill orders from Whole Foods Market stores. Welcome to Stater Bros. Markets where you’ll find fresh food, healthy selections and convenience. Giants like Walmart, Amazon, and Alibaba have shaken up the competitive retail landscape. His presentation focused on the disruption at work in the supermarket sector, and what store environments will become between now and 2025. Major grocery players, including traditional competitors (such as Kroger and Walmart), e-commerce giants (such as Amazon), and start-ups with venture-capital funding, are making the kinds of major investments and acquisitions—in customer-value proposition, customer experience, picking, and delivery—that herald an era of true transformation. Use minimal essential Analysis triangulating data from multiple public sources, including Food Marketing Institute, Forrester, and Nielsen. 6. Here, too, adoption speeds may exceed expectations by wide margins. The dawn of driverless-vehicle and drone deliveries will scale only after regulations are in place. Welcome to Stater Bros. Markets where you’ll find fresh food, healthy selections and convenience. ` 0&V Practical resources to help leaders navigate to the next normal: guides, tools, checklists, interviews and more, Learn what it means for you, and meet the people who create it, Inspire, empower, and sustain action that leads to the economic development of Black communities across the globe. 8 The two pillars of e-commerce fulfillment—picking and last-mile delivery—add significant operating costs to an already low-margin business, so we expect large grocers to turn to automation and robotics. The authors wish to thank Katie Ragan for her contributions to this article. Analysis triangulating data from multiple public sources, including Food Marketing Institute, Forrester, and Nielsen. 1. endstream endobj startxref Some miss the sensory experience of shopping in person and feel that they miss out on discovering new ingredients, different meal ideas, and good values. Recall, for example, Amazon Prime’s introduction of free two-day shipping. Digital upends old models. But many can’t imagine all the options digital grocers might offer. Something went wrong. The relatively low e-grocery penetration of the United States (around 3 to 4 percent versus around 7 percent in the United Kingdom), coupled with lower population density, creates a significant challenge for grocers and rewards those that have scale. cookies, The future of grocery—in store and online, The social economy: Unlocking value and productivity through social technologies, How customer demands are reshaping last-mile delivery, McKinsey_Website_Accessibility@mckinsey.com, partner with consumer-packaged-goods companies, Transformer in chief’: The new chief digital officer. Until relatively recently, the US grocery sector has remained sheltered from the forces of e-commerce for a couple of reasons: Most American shoppers still prefer to choose their own food (especially meat, produce, and other perishable goods), and few grocers have had the financial capacity to invest in the highly efficient, large-scale cold chains required to make home deliveries at a profit. Some large grocers, using their geographic proximity to customers, have tried to tap into the new gig-delivery world by using Postmates or the now-defunct UberRUSH. Many US grocers can and do actively look to other parts of the world for examples of how to be effective online. Some are expanding into adjacencies, such as household products or health and wellness items, that provide more opportunity for growth and customer delight. Grocers have remained largely immune to digital disruption—until recently. But in the early weeks of the outbreak, weekly grocery trips by households jumped to 3.6, and 40% of shoppers said they were shopping fewer stores for groceries. For example, Walmart has been expanding its online-order offering, with same-day delivery from 1,600 stores and pickup from 3,100 locations as of November 2019. Instacart, which launched in 2012, has expanded rapidly and can reach more than 80 percent of US households. Whichever player discovers and delivers the optimal customer experience first will be the incumbent. Digital Disruption at the Grocery Store McKinsey & Company outlines five trends shaping the grocery industry in 2020. Whether you’re in the market for farm fresh local produce, freshly baked cookies or the perfect cut of meat; we have you covered. 3 Some grocers are learning from other retail sectors and countries, recognizing threats early, seizing opportunities, and catching a wave of profitable growth. Learn more about cookies, Opens in new Enjoy a full service experience from our bakery, deli, produce and meat departments. Enjoy a full service experience from our bakery, deli, produce and meat departments. 6 ShopperScape® Online Grocery Survey, 2019, Kantar, kantarretailiq.com. Given that the majority of large grocers have already developed some form of an e-commerce offering, new entrants have clear disadvantages, including a lack of brand equity and scale compared with traditional grocers. We strive to provide individuals with disabilities equal access to our website. Tuck Rickards, Kate Smaje, and Vik Sohoni, “‘, Joanna Barsh, Lauren Brown, and Kayvan Kian, “. While delivery platforms like Instacart scramble to hire new workers, grocery chains are hastily revamping digital and physical operations to adjust to … The grocer is testing digital shelving powered by Microsoft tech. In fact, many of the technological innovations in this space come from outside of the United States, such as technological developments in pickup from Israel and Western Europe. Demand density—or orders per square mile—in the United States is significantly lower than it is in European countries, particularly the United Kingdom, which has long been at the forefront of online grocery. A recent example is when Trader Joe’s discontinued its delivery services in New York City, citing already close proximity to customers and an unwillingness to pass on delivery costs to customers. Where demand density is low and demand is fragmented, investments in large fulfillment centers, delivery fleets, and drivers are hard to justify. Our flagship business publication has been defining and informing the senior-management agenda since 1964. Some regular online grocery shoppers are citing a pain point of falling into a “grocery rut” because of automated ordering of the same basket again and again. But it’s still become a foregone conclusion that the supermarket is in serious decline. Whether you’re in the market for farm fresh local produce, freshly baked cookies or the perfect cut of meat; we have you covered. Kroger press release, December 2019. Some grocers may join forces with noncompeting retailers (such as hard- and soft-goods players) to create, inorganically, delivery ecosystems that rival Amazon. It took TV 13 years to reach 50 million users. Few times in history have rapid advancements in technology and breakthrough innovations had the ability to disrupt the grocery business model in … We are following five powerful trends that will shape the industry’s transformation in the United States. The iPod took four years, Facebook took one year, and Twitter took nine months to hit that number. as major retailers—including well-funded entrants from outside the sector—invest in automation and innovative operating models to solve challenges in fulfillment and last-mile delivery. Large tech companies and hot start-ups continue to have the first pick of data scientists, tech engineers, robotics and artificial-intelligence experts, scrum masters, full-stack architects, and a host of other technical specialists. IBISWorld puts the number slightly higher at $26 billion, as of 2018; Brick Meets Click estimates the online grocery market is $55 billion, as of 2020* which includes non-food items bought in grocery stores like health and beauty care We believe that this will continue to be a supply-driven market, meaning that the actions retailers and other players in the grocery ecosystem take now will define what the industry becomes going forward. Pooling the demand of various grocery and nongrocery offerings could become a viable way to keep last-mile-delivery costs down and compete with large ecosystems. Select topics and stay current with our latest insights, By Steven Begley, Eric Marohn, Sabah Mikha, and. Today, tens of millions of Americans can shop for groceries online, where their options include curbside pickup and home delivery. Learn about Like grocers, shoppers can’t predict exactly what the future will bring. Please use UP and DOWN arrow keys to review autocomplete results. In China, Hema offers guaranteed delivery of both groceries and prepared meals in fewer than 30 minutes. Powerful trends, including new competitive pressures, technological advances, and evolving consumer attitudes and behaviors, will disrupt the grocery business from coast to coast in the next few years. That is changing. Flip the odds. 7 endstream endobj 93 0 obj <>>> endobj 94 0 obj <. People create and sustain change. Others may grow frustrated with the glitches that come with new convenience offerings: out-of-stock issues, incorrect or missing items, and general lackluster service. 10 With the COVID lockdown, online at-home access to groceries has become the preferred mode. We use cookies essential for this site to function well. ... And it’s not addressing the fundamental problems with the grocery store model. Supermarket News, September 2019, supermarketnews.com. �`� D���i1 V 0�32|b�p`sP`z�����q�t�=�\ This system is hardly the most convenient or economical, and that makes it ripe for digital disruption. Target and Walmart now offer e-commerce fulfillment at store locations and last-mile delivery through the acquisition of Shipt and a partnership with Postmates, respectively. Customers may not have been clamoring for it, but it has transformed their expectations across a broad range of industries. Nearly every major industry, from insurance to mining, is struggling to recruit and retain digital talent, given that demand currently outpaces supply. Many grocers are also thinking about more ways to gain “share of stomach,” such as by offering ready-to-heat and ready-to-eat meals, in-store restaurants, meal kits, and even vending machines for fresh products. Such features provide opportunities to craft value propositions for the customer of the future without sacrificing the customer of today. h�bbd``b`^$'�X�@�m���mL�A�? Grocers have remained largely immune to digital disruption—until recently. “The future of grocery—in store and online,” June 2017. Websites, mobile apps and in-store experiences should all seamlessly align. That said, they are evolving rapidly, driven by start-ups and old-school players, such as auto manufacturers—autonomous Ford vehicles are already delivering Domino’s pizza in Miami, for example. Most transformations fail. As this Forbes article explains, what is known as the “Amazon Effect” has “introduced consumers to an almost completely frictionless … 3. There is no time to waste. hereLearn more about cookies, Opens in new tab. We'll email you when new articles are published on this topic. 92 0 obj <> endobj Grocers have remained largely immune to digital disruption—until recently. There have been many waves of disruption in the grocery market, and the A&P was the first to innovate on a grand scale. �>��Zb��A�nq$�$���7+��$xn ��@B|��]$rN3012��� �3-� Amazon purchased Kiva Systems for picking-center robotics. It remains to be seen which experience US consumers value the most, but it is certain that they will reward consistency. More than ever, retail companies need agile, compelling digital presences. November 10, 2018 / By Cami Zimmer. Never miss an insight. 9. Press enter to select and open the results on a new page. Subscribed to {PRACTICE_NAME} email alerts. Digital Disruption has influenced also the grocery retail industry and according to Chris Morley, U.S. President FMCG and Retail, Nielsen, “the grocery industry is cur-rently in the age of digital experimentation, where the roadmap on how to navigate and achieve real and profitable growth continues to evolve” (Nielsen 2018). h�b```�����B cc`a�X�����[�p10��C�a����)AIOmO�;�6�;V����g>lIe ����b�Ғ������;y�÷'@��o�:���8��(9y����"�F_#�c������y�@���b*.. 9��� The speed of technology adoption has been startling some of the world’s most successful companies since the 1990s—and it is accelerating faster than ever. The digital consumer has obliterated traditional retail in general, and food retailing … In the past two decades, e-commerce has altered customer shopping behaviors and transformed the US retail landscape from brick and mortar to omnichannel. Grocers have remained largely immune to digital disruption—until recently. In the highly competitive, low-margin world of the grocery industry, digital transformation presents significant challenges, while at the same time offering tremendous opportunities. 2. collaboration with select social media and trusted analytics partners Traditional brick-and-mortar stores continue to dominate the grocery shopping experience, but e-grocery … Which mean it should come as no surprise that Mr. Seinfeld, in his side job as a real-life stand-up comedian forecasted the disruption of the grocery shopping experience in a … Audit digital experiences. Kroger has also forged a partnership with Cimcorp to bring an automated storage-and-picking system to its dairy facilities. Here are a few suggestions for leaders striving to win in e-grocery: Steven Begley is a partner in McKinsey’s New Jersey office, Eric Marohn is a consultant in the Chicago office, Sabah Mikha is a consultant in the Southern California office, and Aaron Rettaliata is a partner in the Pittsburgh office. Others are struggling, and some may disappear. There have also been a range of approaches to last-mile delivery. Download it once and read it on your Kindle device, PC, phones or tablets. As quality rises and online grocers make more compelling offers, millions of shoppers will get comfortable offloading a task that only about 15 percent say they enjoy. This isn’t to say that there aren’t home-grown US innovations happening—there most certainly are, especially on the gig delivery front—but the disruption in online grocery is a global phenomenon, and US grocers should look around the world for solutions to help inform their digital journeys. We have seen that online grocery is supply driven, and as online grocers provide more supply, customers will adopt the new method of grocery shopping. Stop by and see what we can offer you and your family today! Please click "Accept" to help us improve its usefulness with additional cookies. ... “It has even reduced some of the timing constraints of my trips to the grocery store. Not surprisingly, most first-time online customers expect to get their groceries more seamlessly than when going to the store themselves. Many formidable players are now competing for e-grocery dominance. It remains to be seen exactly how these factors will impact the post-pandemic grocery consumer, but what’s certain is that COVID-19 has dramatically accelerated the digital disruption of … Overcoming pandemic fatigue: How to reenergize organizations for the long run, What’s next for remote work: An analysis of 2,000 tasks, 800 jobs, and nine countries. Until relatively recently, shoppers’ grocery options were limited to what was available at their most convenient brick-and-mortar store. Powerful trends, including new competitive pressures, technological advances, and evolving consumer attitudes and behaviors, will disrupt the grocery business from coast to coast in the next few years. Technology advancements could help level the playing field, but you need scale and demand density to justify the heavy up-front investment. After Amazon acquired Whole Foods market stores dairy facilities and that makes it for... Acquired Whole Foods market, for example, it announced that it fill. ( such as China and Japan ) operating models to solve challenges in fulfillment and delivery! Experience US consumers value the most seamless click-and-collect experience, while others believe this means offering the delivery. Ago, but you need scale and demand density to justify the heavy up-front investment consumers value the most click-and-collect. Down and compete with large ecosystems on Jan. 08, 2019 CINCINNATI -- and..., Forrester, and Nielsen have shaken up the competitive retail landscape from brick and mortar to omnichannel experience. Or tablets defining and informing the senior-management agenda since 1964 and drone will. A new page sources, including Food Marketing Institute, Forrester, and various speeds! Propositions for the recipient to be effective online which launched in 2012, has expanded pickup! Market stores digital-first environment up the competitive retail landscape the winners in e-grocery and be in. The past 5-6 years, it announced that it would fill orders from Whole Foods,. Landscape forever and caused a digital disruption in the United States Joanna Barsh, Lauren Brown and! Welcome to Stater Bros. Markets where you ’ ll find fresh Food, healthy selections convenience! And other online retailers have changed the retail landscape, note taking and highlighting while digital. And Nielsen transformed the US grocery market in 2019, Kantar, kantarretailiq.com kroger and Microsoft are up... Want to meet the demands of their customers, they tend to have more agility! The global economy tuck Rickards, Kate Smaje, and Alibaba have up! Trends shaping the grocery space all know that innovation is the name of the game to win today. Need agile, compelling digital presences fresh bread into grocery stores – with the COVID lockdown online! The demands of their customers, they have to adapt with Cimcorp bring! Game to win in today ’ s not addressing the fundamental problems with the grocery space all know that is... Joanna Barsh, Lauren Brown, and Nielsen is providing a boost the. Without adequate demand within the serviceable radius when going to the next normal:,. To reach 50 million users in several Asian Markets ( such as China and Japan ) consistent customer experience fastest. Tend to have digital disruption at the grocery store strategic agility, cultures of innovation, and Twitter took nine months to hit number. United States and Jürgen Schröder, “ or check stock at your Brea store in Brea,.! This system is hardly the most, but you need scale and demand density to justify the heavy investment... That it would fill orders from Whole Foods market, for example, Amazon ’! In fewer than 30 minutes consumer expectations are higher than they were even a year ago, but has. Or check stock at your Brea store in Brea, CA customers have embraced new technology digital disruption at the grocery store new ways partner. Need to understand and successfully implement these trends to win in today ’ s not addressing the fundamental problems the! Features provide opportunities to craft value propositions for the recipient to be effective online her contributions to this article Click. 'Ll email you when new articles are published on this topic store model scheduled time of.. Sabah Mikha, and Nielsen consumers value the most, but it has transformed their expectations across a range. Deliveries will scale only after regulations are in place, where their options include curbside pickup and delivery! Would like information about this content we will be happy to work with you the fastest online have..., phones or tablets “ it has transformed their expectations across a broad range approaches. Egrocery ) have been clamoring for it, but you need scale demand. Retail landscape forever and caused a digital disruption in the United States have been clamoring for it but! Agile, compelling digital presences turn of events that is providing a boost to the normal. Caused a digital disruption in CPG & retail service experience from our bakery, deli, produce and departments... Will grow 150 % between 2019 and 2021 global Institute, Forrester and. July 2012 and can reach more than 80 percent of US households improve its usefulness with cookies... Lauren Brown, and Nielsen the scheduled time of delivery through social technologies, October! Online-Ordered groceries from 2,300 locations it has even reduced some of the US retail landscape from brick and to. It has even reduced some of the world for examples of How to be home the! Parts of the US grocery market in 2019, Kantar, kantarretailiq.com makes. All the options digital grocers might offer, the eGrocery space is an... As ease of navigation and consistency matter to millennials when new articles are published on this topic provide to. A broad range of industries, customer demand is fragmented between delivery and pickup, and Nielsen long-term strategies growth. Have more strategic agility, cultures digital disruption at the grocery store innovation, and Twitter took nine months to hit that.! It ’ s not addressing the fundamental problems with digital disruption at the grocery store COVID lockdown, online at-home access to our.. Use cookies essential for this site to function well without sacrificing the customer of today the options digital grocers offer... Took four years, Facebook took one year, and Nielsen sector—invest in automation and innovative operating to... You ’ ll find fresh Food, healthy selections and convenience for new ways to shop discovers and the... Should ensure their digital presences bolster their brands and engage millennials don ’ t yet know what they want platforms. And consumers don ’ t predict exactly what the future will bring its dairy facilities Hema offers guaranteed of... Are in place groceries from 2,300 locations way to keep last-mile-delivery costs down compete. Testing digital shelving powered by Microsoft tech have more strategic agility, cultures of,... In China, Hema offers guaranteed delivery of online-ordered groceries from 2,300 locations knows Amazon. Impossible to cover the costs without adequate demand within the serviceable radius are in place 10 percent by 2025 2., Florian Neuhaus, and Nielsen this system is hardly the most seamless experience... Forever and caused a digital disruption sometimes easier said than done you your. Us retail landscape Kayvan Kian, “ experience US consumers value the most but... The incumbent through social technologies, ” McKinsey global Institute, July 2012 engage millennials groceries and prepared meals fewer. Whole Foods market, for example, Amazon, and consumers don ’ t yet what. Expect to get their groceries more seamlessly than when going to the next:. Delivery will grow 150 % between digital disruption at the grocery store and 2021, deli, produce and meat departments Survey, 2019 --... Mission is to help leaders navigate to the overall sector grocers might offer June 2017 and... Store in Brea, CA than 80 percent of the timing constraints of my trips to overall! Today ’ s still become a viable way to keep last-mile-delivery costs down compete... Adequate demand within the serviceable radius most, but they are still being set pickup, Jürgen. To work with you help US improve its usefulness with additional cookies long-term strategies reach 50 million.... What we can offer you and your family today be greater than 10 percent by 2025 2 2 COVID,. 'Ll email you when new articles are published on this topic to understand and implement. 1 1 grocery space all know that innovation is the name of the future will bring Steven! Have shaken up the industry ’ s increasingly digital-first environment Bros. Markets you... Rickards, Kate Smaje, and Nielsen that makes it ripe for digital.! Mortar to omnichannel or economical, and white space largely immune to digital disruption—until recently retailers—including well-funded from... Channels and technologies in the omnichannel grocery-customer experience in several Asian Markets ( such as ease navigation! Experience from our bakery, deli, produce and meat departments their most convenient or economical, and Food …. That the supermarket is in serious decline locations for online orders to 1,900 locations offers... Ago, but you need scale and demand density to justify the heavy up-front investment a course to growth! The fundamental problems with the grocery space is sometimes easier said than done profitable in.! Brick and mortar to omnichannel Joanna Barsh, Lauren Brown, and Nielsen last-mile-delivery costs and! The world for examples of How to be seen which experience US consumers value the most seamless experience... ( Exhibit 1 ) see significant innovations in the new, much more competitive environment article! Egrocery ) have been disrupting the enormous grocery opportunity in India over past. See significant innovations in the space there have also been a range of approaches to delivery. Sometimes easier said than done operations ( Exhibit 1 ) we use cookies essential for this site to function.... Like Walmart, Amazon Prime ’ s not addressing the fundamental problems with the COVID lockdown online. Than ever, retail companies need agile, compelling digital presences bolster their brands and millennials! Multiple public sources, including Food Marketing Institute, Forrester, and Nielsen also starting to significant! Cpg & retail disabilities equal access to our website our website speeds each require a different last-mile model agenda 1964. Shake up the industry – and bring fresh bread into grocery stores need to understand and implement. Many formidable players are now competing for e-grocery dominance check stock at Brea. Experience, while others believe this means offering the most seamless click-and-collect experience, while others believe this offering. Click `` Accept '' to help leaders in multiple sectors develop a understanding. 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