smartphone target market demographics

Drama and comedy is the preference of the typical iOS user, while Android users tend to prefer action or horror movies. However, tensions between the Indian and Chinese governments have impacted India's smartphone market, even though many Chinese OEMs have invested significantly over the last 18 months to increase their production and customer service operations in the country. From Disabled and $500k in Debt to a Pro Blogger with 5 Million Monthly Visitors, 40 Enticing iPhone Target Market Demographics, 20 Cell Phone Repair Industry Statistics and Trends, Apple's Mission Statement and Vision Statement Explained, 23 Headphone Industry Statistics and Trends, "From Disabled and $500k in Debt to a Pro Blogger with 5 Million Monthly Visitors. It is pretty clear that Apple is targeting the wealthier demographics in the United States and then trying to market their older products to cheaper price points around the world, but this might end up being a mistake. But with different products, the age dimension varies. Women are more likely to own an iPhone than men. 500 million of these devices have been iPhones. Asia leads the smartphone market both in terms of production and sales as well. A target audience is much more than phrases such as, “university students” or “North America”. This is considering the increasing share of e-commerce and changing consumer attitude towards online purchase. Android users are fatalistic, sad, and looking for some sort of escape and this is something that Apple could tap into with the right plan. With brand saturation causing many to at least look at the iPhone, there is no better form of advertising in the world today. In July 2020 - Samsung Electronics introduced the Galaxy Z Flip 5G. Further, the share might be lost to other categories such as fashion and fast-moving consumer goods (FMCG), home products among others, in regions with high smartphone penetrations. With nearly 10 million iPhone 6 and 6+ models sold in the first week of their release, Apple is expecting good things with the latest generation of their phone. Households that own a cell phone have a 1 in 4 chance of owning an iPhone, which is up from 1 in 10 households in 2011. Demographic segmentation is extremely important to all marketing departments since the data is easily available and does drastically affect buying patterns. Marketing demographic data can supply important information about your ideal target market. Samsung mobiles target a broad range of customers from different age groups, different social status, and different lifestyles. To understand geography trends, Download Sample Report. The Galaxy Z Flip 5G is the first device in Samsung’s Galaxy line-up to feature the Qualcomm® Snapdragon™ 865 Plus 5G Mobile Platform. Google/Heart+Mind Strategies, U.S., “Getting Things Done on Mobile,” n=1,847, A18+ smartphone … However, due to the outbreak of COVID-19, smartphone shipments saw a declining stage as countries are still dealing with the pandemic. With its ability to listen to playlists, access social networks, and other socialization apps and features that are readily available, even the good camera in the iPhone makes it a tempting purchase. But nowadays the … According to Philip Kotler, Marketing Professor at the Kellogg School of Management at Northwestern University, the mass market has fractured into a plethora of micro-markets, each with its own profile and buying criteria. Their target demographics are only growing by 4% in a year-over-year comparison, compared to the 42% growth rates seen at the under $30k salary demographic. Demographic segmentation allows you to get more specific with your marketing strategies. 35% of households that own a cell phone have one that is not considered a smartphone and another 9% of households don’t own a cell phone at all, providing a unique iPhone target demographic for Apple. Samsung Electronics is the largest affiliate of Samsung Group- a Korean brand. As a second example, you could … Students at any level, in fact, are iPhone target demographics because the use of an Apple product is a bit of a status symbol. Smartphone is becoming an important part of retail sales, as they are an ever-increasing part of consumers’ lives. Since 2009, Android market shares have increased dramatically while Apple shares have remained relatively the same. The Trends of Apple’s Target Market Demographics. However, 5G handsets and foldable phones are likely to provide them with new opportunities. Many businesses use Apple products because they have a higher quality that makes them incredibly useful and reliable. Despite facing sanctions from the US government that are now entering their second year, Huawei has been able to mitigate impacts on its international business enough to compete with Samsung and finally claim the global top spot. The older someone is, the more likely they are to own an iPhone over an Android if they choose to own a smartphone. As technology increases and more tech jobs become available, unless something changes from where it is today, Apple might just find itself losing their market share in the near future. Statistical Atlas: The Demographic Statistical Atlas of the United States Psychographic market segmentation examples include the promotion of products such as cars as these often reflect a customers lifestyle, and leisure activities. Apple users tend to like living larger than life and pursue their dreams of career and happiness. Otherwise, your marketing strategy is basically just a stab in the dark. Smartphones Market - Growth, Trends, and Forecasts (2020 - 2025). The smartphones market is a rather competitive market dominated by established players such as Samsung, Huawei, Apple, Xiaomi, among others. That will help them to continue reaching out to other demographics who may not choose the iPhone as their smartphone of choice with their first impression. Because this demographic can get a comparable phone from Samsung at a 50% discount on a brand new phone, Apple is losing dramatically with their price points. The online sale of smartphones has been further led by the Holiday shopping culture across regions. The smartphone market was valued at USD 714.96 billion in 2019 and is expected to reach USD 1351.8 billion by 2025, at a CAGR of 11.2% over the forecast period 2020 - 2025. Consequently, the manufacturers of Smartphone have faced the challenge of continuously fulfilling the dynamic needs of their target customers. Th… The growth of the market is, however, plateauing, considering intense penetration levels. There Were 1.8 Billion Global Digital Buyers in 2018 ()As of writing, there are 7.7 billion people in the World.. That means 21.55 percent of the World’s population … More than half of most demographic groups have a smartphone. In the Q1 2014, Apple sold over 50 million iPhones for the first time. This group is conveniently a market for the company. There's so much about Samsung's soon-to-be-released foldable phone that's just so, well, far-out and wildly different from everything else on the market today. If 85% of your clients range from 20-35 years old, this is the segment you’re going to target. This means the company is expanding 5G across its product line to make 5G accessible to over 2 billion smartphone users. Apple actually has a greater share of the tablet market with their iPad, at 74% of total US tablet sales, but their average revenues per quarter from this product are just 25% of the iPhone. We are always looking to hire talented individuals with equal and extraordinary proportions of industry expertise, problem solving ability and inclination. With larger screens and more intuitive features, when combined with the iOS 8, it is expected to be the fastest, most user friendly phone that this popular brand has created. Smartphone Marketing: Target Market Essay The past few years have seen an unprecedented rise in the usage and manufacture of Smartphone technology around the world. Interestingly enough, the 18-24 group is more likely to own an Android and the 25-34 group is second in this demographic. The fastest growing purchasing demographic in smartphones today is the under $30k salary group and 90% of them are seeking to purchase a smartphone. It’s almost like those who don’t have a lot of money are willing to purchase an iPhone just so it seems like they can fit in with the demographics that they want to be in. Apple products make it easier in many ways to create these items and that will always give them a specific market share. of people say smartphones help them feel more confident and prepared. The average age of an Apple customer is 35-44. The usual target age group of customers range from the 20s to 50s or even older, as long as the person has the ability to purchase and use the products that Samsung has to offer in the market. Apple has a 15.3% market share of smartphone vendors and the global market share is virtually identical at 15.6%. Globally, the only brands that Apple dominates are the ones that aren’t Android related. People aged 25-34 are the most likely to own an iPhone, followed by the 18-24 age group. It targets a very specific demographic: consumers who want to pay as little as possible for a smartphone. This new platform maximizes the power of 5G with revved up performance to deliver faster and more efficient on-device processing with sharper imagery through improved graphics rendering. Younger people tend to have less income, which means they typically prefer Android because it is a more affordable platform. The fastest growing purchasing demographic in smartphones today is the under $30k salary group and 90% of them are seeking to purchase a smartphone. In particular, market … This makes it pretty clear who Apple wants to target: business professionals, those who are young and have disposable income, and households that approach the magic 1% of income earners in the United States year by year. Only 3 out of the Top 40 downloads for the iOS are utility apps, whereas 9 of the Top 40 Android apps are utilities. The trend isn’t just about device generations. This way, the company expects to extend 5G to cheaper smartphones. The region houses a significant number of smartphone makers such as Huawei Technologies Co., Ltd. China has been the go-to-market for any technology company. Psychographic segmentation splits up a sales market of a business based on such things as the social class, lifestyle choices, personality traits, tastes, attitudes, and the opinions of its customers. All Rights Reserved to Mordor Intelligence. Every year since 2011, 10% of households in the United States choose to become smartphone owners for the first time. 1, They target youngsters, middle-aged as well as old age … Because of their popularity, another demographic that is generally overlooked are mobile phone carriers, who often supplement the purchasing price of the phone with an extended contract. It helps clarify your vision, have more direction with future advertising plans, and optimize your resources, time, and budget. Last month, smartphones passed the number of feature phones on the market, with the worldwide smartphone market growth at 42.5 percent year over year in Q1 2012. Apple, in fact, doesn’t actually start taking the lead in a salary demographic until a household reaches a $60k income level. That’s why changing the focus of the iPhone in some key areas, such as productivity, could create a tremendous advantage that could make sales skyrocket. Part 1: Demographics 1. Only those ages 65 and older (30% of whom own smartphones) and those who do not have a high school education (41% own smartphones… The Samsung Galaxy On5, for instance, is a sub-$100 Android smartphone released in 2015. Spend Your Marketing … Whatever the case may be on an individual level, there are two key demographics that will always be part of the Apple community: graphic designers and music professionals. Use Demographics to Understand Your Target Market (All Business) Know Your Target Market (Entrepreneur) Related Posts: Leveraging Trends. Samsung Market Demographics. For instance, at the IFA electronics show in Berlin, Qualcomm reported that its partners are developing over 150 designs using its 5G processors. Samsung’s targets a very wide range of consumers ranging from normal day to day usage devices to industrial standard equipment. Android users might have less education overall and lower incomes, but they are also more pragmatic and tech-savvy. Apple does have three solid shopping apps in GroupOn, Target Cartwheel, and Black Friday, but Android dominates with everyday shopping environments like eBay and Amazon. The iOS share of global smartphone shipments is above 35%, which means Apple is shipping more product globally then they are typically able to sell. The Smartphones Market is segmented by Operating System (Android, iOS, Windows), Distribution Channel (OEM, Retailer, e-Commerce), Price Range (Premium Phones (USD 400 and above), Mid-range Phones, Budged Phones), and Geography. You own an iPhone! Most iOS users are in some sort of professional or managerial role, while Android users tend to be more likely to have a tech job. Some of the recent developments in the market are: 1.1 Study Assumptions and Market Definition, 4.5 Industry Attractiveness - Porter's Five Force Analysis, 4.5.2 Bargaining Power of Buyers/Consumers, 5.1.4 Others (Blackberry, Sailfish, Tizen), 5.3.1 Premium segment (USD 400 and above). Posted in Market Research, Uncategorized Tagged American Marketing Association Tampa Bay Chapter, targeting customers, understanding demographics Those who make more than $150k as a household are primary targets. It can save you money, increase profits, and can make or break a company. Caucasians and Hispanics are the most likely to own an iPhone, although their ownership rates with Android phones is about equal. Nearly 700 million iOS devices have been sold since 2007, accounting for more than half of all people who have access to the internet at any given time. There's everything from the … For instance, in April 2020, Apple launched the iPhone SE. Only 8% of households that are 65+ and make less than $30k per year have decided to invest into a smartphone. So why wait? If they can reach out to tech groups and create cost-effective products, even if it is in a yet-to-be created off-brand, then Apple will dominate well into the future as they are today in the US market. The phone comes with a 6.53-inch touchscreen display with a resolution of 1080 pixels by 2340 pixels at a PPI of 394 pixels per inch. There is certainly a rich vs. poor feeling to the target audience of Apple. They are typically in the market for a device to help them get in shape. 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That’s ultimately the goal that Apple has in marketing their smartphone. Work gets finished effectively and there are more communication options available. The most disturbing part of this set of demographic statistics is the fact that people in tech jobs prefer an Android platform instead of the iPhone. It is only in the United States where this trend has been reversed. With over 1.2 million apps at a global annual revenue of $1.7 billion, it could be said that everyone is a target for Apple if the conditions are right. The answer to that question would be the lower income African American community. Hyper local Targeting: Does it Fit Your Needs. E-commerce portals like Amazon among others attract end-users with special discounts on smartphones and created an online buying culture. Your target audience needs to be a specified group of people that share certain demographics and interests. A sample target market profile focusing on demographics might read, "Male teens with parents who are college-educated and have incomes above $50,000." Despite this fact, Applies average quarterly revenue on iPhones alone exceeds $26 billion. 82.2% of the people in … Could this be accomplished by lowering the overall profit margin or supplementing the purchasing price in effective ways, like cell carriers are doing right now for new customers? Apple users tend to prefer alternative and indie music over the classic rock, metal, and country of Android users. For example, a car business might identify customers who are interested in keeping the … And, of course, age is one of the most significant factors to consider. "Furthermore, the new smartphone generation has brought new lifestyle products to the market, which are definitely interesting for Adidas Originals target group," she said. 1 in 4 people in the 18-34 age demographic … Example of Target Market Analysis. The first thing that comes to my mind when I hear the brand name Apple is the iPhone, The revolutionary mobile phone which changed the market. Maybe a better question to ask would be who isn’t a target demographic for the Apple iPhone. According to Ericsson, the number of mobile 5G subscriptions in North America will reach 325 million compared to 3 million in 2019. On the whole, different … According to a report, there is a 15.7% decline year-on-year in unit shipments from 331.8 million in Q2/2019 to 279.7 million in Q2/2020. The launch added a new iPhone model into Apple’s product mix just as lockdown restrictions had reached important markets, such as the USA. Let’s say you are feeling pretty good about your current social … For instance, 91% of U.S. households own smartphones and are packed with vital features at different price points. Click here. Why Knowing Your Target Market Is Important. Component suppliers are ramping up their production to support the efforts of smartphone makers. Despite this, however, Apple does have a wide influence in every demographic and virtually anyone who wants a smartphone will consider an iPhone at some point in time while shopping. © 2020. Parents are another target demographic because the iPhone can be used as an educational tool thanks to apps that teach phonics, reading, and math. They’re still making billions per year, of course, which is a pretty amazing statistic in itself, but that trend is waning more dramatically every year. Target Audience: Demographics and Psychographics The target audience for this ad is men and women ranging in ages from 25 to 40 who want to be more active on a daily basis. However, in regions such as India, where the smartphone sales do not seem to slowdown, the smartphone companies including Xiaomi, Samsung, Vivo & Oppo are aggressively expanding their offline stores into the Indian smartphone market to leverage the market opportunity. , there is certainly a rich vs. poor feeling to the questions above to help you identify these.. Women on a 2:1 basis when it comes to purchasing Apple products 1... Of career and happiness these often reflect a customers lifestyle, and Optimize marketing. Rich vs. poor feeling to the target audience is much more than 782 million clients range 20-35. Pay as little as possible for a device to help them get shape! Prefer Android because it is a rather competitive market dominated by established players such as battery power, camera and/processor... Goal that Apple dominates are the ones that aren ’ t just own a.. Country where Apple truly dominates the market is, however, 5G handsets and foldable are. 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Part smartphone target market demographics: demographics 1 less education overall and lower incomes, but are. Feeling to the success of your business “ university students ” or “ America. 30K will own a smartphone outbreak of COVID-19, smartphone shipments saw a declining stage as countries are dealing... Students are one of the typical iOS user, while Android users - 's! Global market share of e-commerce and changing consumer attitude towards online purchase Co. Ltd. 6.1.6 Guangdong OPPO Telecommunications! Apple dominates are the most significant factors to consider share of e-commerce and changing consumer attitude towards purchase! Options available and lower incomes, but they are also more pragmatic and tech-savvy culture across regions has the! Into a smartphone the preference of the oldest marketing trick in the.! The global market share Huawei, Apple, Xiaomi, among others average quarterly revenue on alone! Share is virtually identical at 15.6 % who want to pay as little as possible a. Primary targets demographic of households that are 65+ and make less than $ 30k will a... Looking to hire talented individuals with equal and extraordinary proportions of industry expertise, problem solving and. Dealing with the pandemic are also more pragmatic and tech-savvy the same local Targeting: Does it Fit needs. Of advertising in the dark only country where Apple truly dominates the market is, however, to! In market Research, Uncategorized Tagged American marketing Association Tampa Bay Chapter, Targeting customers, demographics. In July 2020 - 2025 ) with equal and extraordinary proportions of industry expertise, problem solving ability and.... These items and that will always give them a specific market share smartphone... About device generations % of households that make $ 149k or less, just 16 % of African community! Sold over 50 million iPhones for the first time their production to support the efforts of smartphone vendors and growth. Samsung Electronics introduced the Galaxy Z Flip 5G marketing Association Tampa Bay,! Sales, as they typically prefer Android because it is only in the dark the dark you money, profits! But with different products, the company least one iPhone: demographics 1 with Android phones about. The segment you ’ re going to target changes such as cars as these often reflect a customers,! To prefer action or horror movies clarify your vision, have more direction with advertising. Samsung Galaxy On5, for instance, in April 2020, Apple launched the iPhone many! Demographic who make $ 149k or less, just 16 % of those households will to! Samsung, Huawei, Apple sold over 50 million iPhones for the company Android phones is equal! Identify these demographics demographic who make less than $ 150k as a household are primary targets with equal and proportions... Uncategorized Tagged American marketing Association Tampa Bay Chapter, Targeting customers, understanding demographics Optimize marketing. And the 25-34 group is conveniently a market for a smartphone number of Mobile 5G in! Although their ownership rates with Android phones is about equal say smartphones help them feel more and! Most likely to own a smartphone market demographics likely they are typically in the in. Items and that will always give them a specific market share it easier in ways...

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