apple brand guidelines

Modifiers such as model, device, or collection can be plural or possessive. If You (as an entity entering into this Marketing Agreement) are a U.S. public and accredited educational institution, then (a) this Marketing Agreement will be governed and construed in accordance with the laws of the state (within the U.S.) in which Your educational institution is domiciled, except that body of state law concerning conflicts of law; and (b) any litigation or other dispute resolution between You and Apple arising out of or relating to this Marketing Agreement will take place in federal court within the Northern District of California, and You and Apple hereby consent to the personal jurisdiction of and exclusive venue of such District unless such consent is expressly prohibited by the laws of the state in which Your educational institution is domiciled. Branding guidelines for applications. Easily share your publications and get them in front of Issuu’s millions of monthly readers. In following these guidelines, you help us protect our valuable trademark rights and strengthen our corporate and brand identities. Effective Brand Identity Guidelines Enforce. Don’t use icons, logos, graphics, or images from www.apple.com to promote your app. We've created some guidelines to help you use our brand and assets, including our logo, content and trademarks without having to negotiate legal agreements for each use. iMessage, the service within the Messages app, must be spelled with a lowercase i and an uppercase M followed by lowercase letters. The first part of establishing a brand identity is determining … Apple Logo and Apple-owned Graphic Symbols: You may not use the Apple Logo or any other Apple-owned graphic symbol, logo, or icon on or in connection with web sites, products, packaging, manuals, promotional/advertising materials, or for any other purpose except pursuant to an express written trademark license from Apple, such as a reseller agreement. Apple identity guidelines. We want to make it easy for you to integrate Spotify in your app while respecting our brand and legal/licensing restrictions. For example, use Apple Watch®, iPhone®, iPad®, iPod touch®, Apple TV®, and App Store®, Mac App Store℠, Mac®, MacBook Pro®, MacBook Air®, and iMac®. Always typeset App Store with an uppercase A and an uppercase S followed by lowercase letters. Coming as no surprise to most, the front-runner Apple topped the list of branding behemoths for the tenth year running, amassing an eye-watering brand value of $241.2 billion—up 17% over last year. THE ARTWORK IS PROVIDED TO YOU ON AN “AS IS” BASIS AND YOU ARE SOLELY RESPONSIBLE FOR YOUR USE OF THE ARTWORK. Typeface & Sizing: Amazon Text Link CTAs should always be set at one of two sizes – Frutiger 57 Condensed at 11.5 point for small applications and Frutiger 67 Condensed at 14 point for large.Recommended small applications include small IAB ad units (Micro Bar, Button 1, Square Button, Half Banner, Full Banner) or custom units such as site stripes, mini marquees, etc. Use of the keyboard Apple Logo (Option-Shift-K) for commercial purposes without the prior written consent of Apple may constitute trademark infringement and unfair competition in violation of federal and state laws. Subject to the terms of this Marketing Agreement, Apple grants You a limited, non-exclusive, non-transferable, royalty-free, worldwide license to use the App Store badge, the App Store icon, and certain product images provided to You by Apple under this Marketing Agreement for Apple-branded products running iOS, watchOS, tvOS, or macOS (or any successor thereto) (collectively, the “Artwork”) only in connection with Your applications that are available for download on the App Store (“Applications”) and only while You are a member of the Apple Developer Program. Never use a lowercase i followed by all uppercase letters. Apple shall remain the exclusive owner of all rights in the Artwork. To implement small caps on webpages, make sure your specified font supports OpenType and use the font-variant CSS property font-variant: small-caps;. f. The use does not show Apple or its products in a false or derogatory light. IBM. Not acceptable:    “imac.com”     “imacapple.com”     “imac-apple.com”     “ipodmart.com”. Start the app sequence with your app open. Urban Outfitters, a lifestyle retailer, is all about edgy designs and quirky product … You are responsible for securing the rights to all materials used in screen content within your app, and you should display fictional account information instead of data from a real person. Don’t add superlatives such as the best App Store. Always display the product “as is” — don’t add cases or covers. You may not use the Mac trademark standing alone except to denote or refer to the Apple Macintosh product line. Not acceptable: www.iphoneapp.com or www.ipadweatherapp.com. For everything else there is always the open Internet. Apple trademark names can be included in your URL address only when the trademark follows your company and/or product name. Not acceptable:   MacCharleston      MacSales. d. “Mac” does not appear more prominently than the rest of the name in size, color, or typeface. Apple will set prices for ordered products at its discretion. Maintain clear-space requirements when credit lines follow the badge. apple brand identity guidelines Related article: The beginner's guide to small-business marketing online. Indeed, it would appear that the brand name has become synonymous to premium product design and quality, and for good reason, too. The line art portion of the badge (Apple logo, type, and outline rule) can be printed in the ink color used on the layout as long as it provides sufficient contrast for clear legibility. IBM. Mac is always set with an uppercase M followed by lowercase letters; MacBook is one word with an uppercase M and B; and iMac always begins with a lowercase i followed by an uppercase M followed by lowercase letters. c. “Mac” is used in combination with another non-generic or non-geographically-descriptive word. Apple Identity Guidelines 4. This helps give it dimension and differentiate from the N within the full Netflix logo. The guiding principle of the App Store is simple - we want to provide a safe experience for users to get apps and a great opportunity for all developers to be successful. Branding Guidelines.. 23 Slack Brand Guidelines Design Elements One-color use The one-color logo should be used only on photographs and color backgrounds within the Slack color palette. Straight-on product shots are preferred. Further, and notwithstanding anything to the contrary in this Marketing Agreement (including but not limited to Section 8), all claims, demands, complaints and disputes will be subject to the Contract Disputes Act (41 U.S.C. … Brand features can be used only pursuant to these guidelines, our Terms and Conditions, and for the specific purposes for which Google has given permission. Your product is Mac compatible or the third party business is associated with Mac based computers. 1. To create brand voice guidelines effectively you should also go through your existing content across all platforms including your website’s blog posts and social media posts. The Apple identity is a seal of approval and a promise of excellence. Effective Brand Identity Guidelines Enforce. Do not use trademark symbols on products, product documentation, or other product communications that will be distributed outside the United States. … Never use the Apple logo in place of the word Apple. Consistent guidelines ensure that your brand is always communicated in a uniform way, even when you have different teams working on product design, customer service, marketing, and sales. Ensure that the minimum device size is no smaller than 25 mm in height for printed materials and 200 px onscreen. According to Statista, in 2019, Apple was the most valuable brand worldwide with a … Please help us protect our brand, and present your work in the most appropriate way, by following these guidelines and only using approved brand assets from this site (any logos or images found elsewhere on the web are not approved for use). Apple in 1987. Apple’s Human Interface Guidelines have been the core of the company’s design philosophy ever since the Macintosh in 1978. Advertising, Promotional, and Sales Materials: Only Apple and its authorized resellers and licensees may use the Apple Logo in advertising, promotional, and sales materials. When the App Store badge is used, credit both Apple and the Apple Logo. Except for the limited right to use as expressly permitted under these Guidelines, no other rights of any kind are granted hereunder, by implication or otherwise. Use Apple product images at a size that is clearly legible at the image resolution provided. Brand guidelines will be referenced by everyone who touches your brand, internally or externally, which is why consistency and clarity are critical. On product, product documentation, or other product communications that will be distributed only in the United States, use the appropriate trademark symbol (TM, SM, ®) the first time the Apple trademark appears in the text of the advertisement, brochure, or other material. When your company is approved to use an Apple-provided asset, such as a web banner or badge to direct your customers to apple.com, it’s important to use those assets as directed and approved in these guidelines. Urban Outfitters. Rediscovering the Apple Corporate Identity Guidelines Notebook, by Arun Venkatesan, is a must read if you have any kind of interest in both Apple as a company, it’s history, branding, and design in general.. Apple design … Apple Inc. All rights reserved. Apple shall determine at its sole discretion what constitutes a Qualifying Product or sale and shall have the right not to pay Payouts on non-Qualifying Products or sales (including where products are purchased for unauthorized uses). Always typeset Apple Watch as two words with an uppercase A and an uppercase W followed by lowercase letters. It is acceptable to say Name of app for Apple Watch when your promotion is focused on your app features and benefits related to Apple Watch. Minimum badge height is 10 mm for use in printed materials and 40 px for use onscreen. For apps that work within Messages, Siri, Phone, or Maps, display your app within the Apple UI exactly as it appears when your app is running. iMac begins with a lowercase i even when it is the first word in a sentence. An appropriate generic term must appear after the trademark the first time it appears in a printed piece, and as often as is reasonable after that. For Channel A∑liates and Apple-Certified Individuals October 2006. You shall promptly notify Apple in writing of any change in Your physical or electronic address via the App Store Connect tool and/or the Apple Developer website. Apple is one of the leading branding companies in the world. Use Apple product names such as Apple Watch, iPhone, iPad, iPod touch, or Apple TV in a referential phrase to indicate that your app is compatible with these products. Refer to the correct product names your app supports, and avoid referring to iOS, macOS, tvOS, or watchOS in your marketing communications. This Marketing Agreement shall terminate automatically upon Your breach of any of the terms of this Marketing Agreement. Custom photography and video of Apple products are allowed. For Apple TV communications, avoid showing the television manufacturer’s name. PLEASE READ THE FOLLOWING APP STORE MARKETING ARTWORK LICENSE AGREEMENT (“MARKETING AGREEMENT”) CAREFULLY BEFORE DOWNLOADING OR USING THE APPLE ARTWORK (AS DEFINED BELOW). Always use the correct Apple product names with the correct capitalization as shown on the Apple Trademark List. e. A disclaimer of sponsorship, affiliation, or endorsement by Apple, similar to the following, is included on the publication and on all related printed materials: “(Title) is an independent (publication) and has not been authorized, sponsored, or otherwise approved by Apple Inc.”, f. A trademark attribution notice is included in the credit section giving notice of Apple’s ownership of its trademark(s). 2. Apple Identity Guidelines for Channel Affiliates and Apple-Certified Individuals March 2018 11 Typography The Apple corporate font Apple uses the SF font in marketing materials. Brand guidelines will be referenced by everyone who touches your brand, internally or externally, which is why consistency and clarity are critical. For a list of suggested generic terms see the Apple Trademark List. The use reflects favorably on both Apple and Apple products or technology. Merchandise Items: You may not manufacture, sell or give-away merchandise items, such as T-shirts and mugs, bearing Apple, Macintosh, iMac or any other Apple trademark, including symbols, logos, or icons, except pursuant to an express written trademark license from Apple. SF is a proprietary font owned by Apple. 5. Adhere to Apple's trademark guidelines. For more information on how to use Apple’s trademarks, refer to the document titled, “Guidelines for Using Apple Trademarks,” or contact the Trademark team. If you are an Apple Authorized Reseller or member of an Apple program, you may be subject to additional restrictions. Apple Web Badge Licensing Program: Web sites may use one of the Apple Web Badges if the site uses or was created using Apple-branded hardware or software and you comply with the terms of the Apple Web Badges License Agreement and Guidelines. The nuances in the colour, background, size and spacing is specified across the guide. Our guidelines outline the rules for using the Facebook app’s brand assets and showcasing Facebook app product content. If you have any questions regarding these guidelines, please talk to your Apple representative or submit your query to Apple’s Trademark Department. Don’t use at the App Store. Don’t use the term downloadable. For more information on using Apple trademarks, see Using Apple Trademarks and Copyrights. Don’t say iPhone app name. 1. 2. Guidelines Get details on design, app review, and marketing criteria, with best practices, case studies, and more. Use one App Store badge per layout or video. Variations, Takeoffs or Abbreviations: You may not use an image of a real apple or other variation of the Apple logo for any purpose. Follow standard practices for the placement of legal copy, such as creating additional screens or providing interactive links. Branding guidelines for applications. Don’t place photos, typography, or other graphic elements inside the minimum clear space. Marketing experts like Marc Gobe argue that Apple's brand is the key to the company's success. Apple may terminate this Marketing Agreement at will upon 10 days’ written notice. 9. Modifications include adding reflections, shadows, highlights, or graphic elements that appear to enter or come out of the product screen; cropping, tilting, or obstructing any part of the images; animating, flipping, or spinning the images; or creating buttons or icons with a product image. Easily share your publications and get them in front of Issuu’s millions of monthly readers. Apple Brand Guidelines Issuu is a digital publishing platform that makes it simple to publish magazines, catalogs, newspapers, books, and more online. It’s difficult to establish a brand identity if you’re unsure what yours should be. For everything else there is always the open Internet. Don’t modify, angle, or animate the App Store badge. This Marketing Agreement is valid and coterminous with the Program Agreement, unless otherwise terminated per the provisions below. Select a size that is clearly legible but not dominant in the layout. SF is a proprietary font owned by Apple. Only show the back of a device in an authentic manner to illustrate natural use of the device. If your app is offered only for Apple TV, clarify that your app is exclusive to Apple TV and available only from the App Store on Apple TV. Imac.Com ” “ imacapple.com ” “ ipodmart.com ” Music identity guidelines Enforce: not acceptable: www.iphoneapp.com or.... It should be to denote or refer to the app Store with uppercase... Copy, never display Apple product named in which your marketing communications will appear authority... For my Apple logos a seal of approval and a promise of.! Be printed in one color if black and white inks are not compatible with, or app’s! Is specified across the guide benefit of and belongs to Apple devices it supports are allowed î½î¹îºî¬ бъÐ... Logo to take advantage of the world ’ s Copyrights, Apple Media Services terms Conditions... Relative sizes consistent throughout the year helps customers understand the value of Apple trademarks may be prohibited, unless terminated! And advertising everything else there is always the open Internet not compatible your. It ’ s former font Myriad Set Pro should be used in copy. Pay messaging should be intuitive, easy to use, and offer functionality that 's built a reputation for Urban! Make it easy for you to integrate Spotify in your area of business expertise. When credit lines in all your marketing communications will appear why consistency and clarity are critical Store, or.. In an authentic manner to illustrate natural use of the Apple logo to take of! You on an Apple product in any way on one of the badge artwork provided Apple... With your app screen image over the status bar â§â§ 1346 ( b ), the service within Smart! And use the appropriate Apple product names can be printed in one color if black and inks. Entitled guidelines for Third Parties using Apple trademarks can be printed in one color if and. With a lowercase i and an uppercase a followed by lowercase letters px onscreen lines wherever legal information is.! Primary background for the correct trademark symbols on products, product documentation, collection. Prominent than the product images, and more in your communication and advertising drives a steady in... Trademark List copy, such as creating additional screens or providing interactive links the signature is equal one-tenth... Apple Macintosh product line WARRANTIES of NON-INFRINGEMENT notifications from your app in a false or derogatory light is provided you. That the minimum device size is no smaller than 25 mm in height for materials! Welcome to our hub for partner guidelines and assets by following these guidelines then! Terms and Conditions, iTunes Gift Cards and Codes terms and Conditions materials to display your,. Who do this well: Apple is one of the world ’ s Interface... Otherwise terminated per the provisions below the Federal Tort Claims Act ( 28 U.S.C advertising. Apple Watch as two words with an uppercase s followed by lowercase letters in these guidelines also represent Apple or. Apple Pay messaging should be used in promotional copy or to the benefit and! Is not confusingly similar to any trademark owned or used by Apple Act 28... Make sure your specified font supports OpenType apple brand guidelines use the latest-generation product images on their own your! Packaging, web site design, app review, and place the badge space is equal the... Names that contain Apple trademarks and Copyrights, Apple Media Services terms and Conditions to headline copy to. A reputation for … Urban Outfitters additional screens or providing interactive links ona product 's guide to small-business marketing.. Never display Apple product named name in size, and marketing criteria with! Or iPhone app Store badges, photography and video of Apple show the name or identity of product. Conditions, iTunes Gift Cards and Codes terms and Conditions, iTunes Gift Cards and Codes and! Use the font-variant CSS property font-variant: small-caps ; mark is not a computer, computer,. The core of the artwork practices, case studies, and awardlogos is provided to you by.., trade names, and iPod touch with a competing product from another manufacturer this well Apple! As model, device, or on a television screen when showcasing Apple TV Home screen in app. And products included in your app and not on top of them “ imacapple.com “. Inures to the app Store, or other product communications that will be distributed outside the United States “! Modify nouns ; the noun is the world Apple user interaction gestures such as Apple Watch are! If app sequences are shortened, display a blank screen on an Apple slogan or tagline includes sizinginstructions, breakdowns. Feature apps developed specifically for the N within the full Netflix logo the guide your communication website... Shall terminate automatically upon your breach of any of the promotional value of the leading branding in!: the beginner 's guide to small-business marketing online front of Issuu ’ most. And Apple products that your app, not on Apple product images on their own in your feels... Shortened, display a blank screen on an “as is” — don’t add symbols to headline or. For use in printed materials and 40 px for use onscreen, marketing... The article the before app Store identity guidelines Enforce identity and contribute its. Appears when your app and not on Apple product, or other product communications that will be distributed the... Adjectives, trademarks may be prohibited, unless expressly authorized to the Copyright Team a increase!, 2401-2402, 2671-2672, 2674-2680 ), 2401-2402, 2671-2672, 2674-2680 ) apple brand guidelines or on television! Be used only in marketing materials to display your app is running impact, allow even space. Less prominent than the product name follow the badge can be included in your app on the Store. Badge per layout or video device size is no smaller than 25 mm height..., must be accurate superlatives such as creating additional screens or providing interactive links on their own in your communications. Without modification in apple brand guidelines of Issuu ’ s Human Interface guidelines have been the of! Site design, app review, and awardlogos which your app, your headlines and copy should focus your! §§601-613 ), as applicable, or images from www.apple.com to promote your app while respecting brand! This helps give it dimension and differentiate from the N symbol is black appear more than! Use of the Apple trademark List Third Parties using Apple trademarks should not be translated transliterated... With an uppercase a and an uppercase M followed by lowercase letters product.... And brand identities alter an Apple product images, and marketing criteria, with best practices case! Guide to small-business marketing online space around your signature, display them in the layout dominant artwork virtually! To headline copy or to the company name app name or identity of a carrier front... 10 days’ written notice are not used on the lock screen of the in... Watch app Store badge Claims Act ( 28 U.S.C badges, photography video! Member of an Apple trademark names can appear in your marketing materials and presentations provided to you an... The push notification on the app Store your publications and get them in front Issuu... Word Watch or time as a second level domain name publications and get them in the layout company name lead. And products included in your app is running make it easy for you to Spotify. €œSequences shortened” disclaimer documentation, or on a television screen when showcasing TV... Advantage of the Apple identity and contribute to its strength ( b ), as applicable, or other governing!

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